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Coupa Software is seeking a Demand Generation Manager to join the Integrated Marketing team, reporting to the Director of Integrated Marketing. This role is central to supporting Coupa's pipeline and revenue goals in North America.
You will drive the generation of high-quality leads through multiple channels and partner with sales development and marketing operations to ensure sales teams convert leads into qualified pipeline for new logo acquisition. You'll execute innovative demand generation strategies across email, webinars, virtual events, content syndication, and third-party programs. Using data and analytics tools, you'll measure program effectiveness, track KPIs, and provide consistent reporting to stakeholders. You'll adopt a "test-measure-learn" approach to iterate and optimize programs, implement lead nurturing programs to guide prospects through the sales funnel, and collaborate with Product Marketing, Content, and Customer Marketing teams to ensure successful execution of demand gen initiatives.
Coupa's platform is a community-generated AI and industry-leading total spend management solution informed by trillions of dollars of spend data across a global network of 10M+ buyers and suppliers. The company emphasizes pioneering technology, collaborative culture, and global impact.
REQUIREMENTS:
- 4+ years of B2B enterprise software experience in growth marketing or demand generation
- Experience in marketing to Procurement or Supply Chain personas (highly preferred)
- Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating pipeline velocity
- Data and metrics-focused with experience in various MarTech solutions: Salesforce.com and Marketo (required); Business Intelligence tools like Tableau (preferred); Sales Engagement tools such as Outreach, ZoomInfo, or LinkedIn Sales Navigator (preferred)
- Self-motivated and resourceful with ability to navigate ambiguity in a fast-paced environment
- Growth mindset with agility to adapt to evolving opportunities
- Excellent organizational skills to manage multiple tasks while maintaining focus on highest priorities
