SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Dovetail is a Customer Intelligence Platform that unifies fragmented customer feedback from sales calls, support tickets, and research into an AI-powered intelligence layer. Founded in 2017 with 100+ employees across Sydney and San Francisco, Dovetail serves thousands of teams from Fortune 500 companies to innovative startups.
As Demand Generation Lead, you will own the enterprise demand strategy and execution for Dovetail. You'll partner with marketing, product, sales, and customer success teams to transform product stories, customer proof points, and account signals into qualified enterprise pipeline.
Key responsibilities include: owning the enterprise demand plan with priority audiences, account segments, offers, and campaign calendars tied to pipeline outcomes; building integrated campaigns across paid media, web, email, events, and sales outreach; running account-based marketing programs with Sales to select accounts, map buying groups, and identify account signals; creating expansion demand within existing enterprise customers; participating in pipeline reviews and account planning to support the sales motion; and building, measuring, and scaling an AI-powered demand engine with tools, workflows, and automation.
You'll be a senior individual contributor and builder who sets direction, runs programs hands-on, and turns what works into repeatable demand processes. You'll audit funnels, build audiences, write briefs, launch programs, and analyze results. Success is measured through sales acceptance, opportunity progression, pipeline, and revenue—not vanity metrics.
Required experience includes B2B SaaS demand generation, account-based marketing, or growth roles with a track record of creating new-business and expansion pipeline through complex sales cycles. You need strong account-based marketing fundamentals, hands-on fluency with modern AI tools (Claude, ChatGPT), systems thinking for the demand stack, and the ability to collaborate across Sales, Customer Success, Product Marketing, Revenue Operations, Data, Engineering, Creative, Web, and Growth teams.
The role is based in the US with flexibility for remote work. Applicants must be based in California, Texas, Michigan, Massachusetts, New Jersey, Arizona, New York, or Florida.
