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Salary: USD 95,000 - 120,000 / annual
SentiLink is a Series B fintech company that stops over 150,000 fraud attempts and verifies 3+ million identities daily, protecting institutions and consumers. The company serves 13 of the top 15 U.S. banks and is backed by Craft Ventures, Andreessen Horowitz, NYCA, and Max Levchin. SentiLink was named to the Forbes Fintech 50 and won a 2026 FICO Industry Vanguard Decision Award.
As a Demand Generation Specialist, you will support efforts to build awareness, engagement, and demand for SentiLink's fraud and risk solutions. You'll help plan and execute integrated marketing campaigns across multiple channels to generate leads and nurture prospects throughout the buyer's journey.
Key responsibilities include:
- Campaign Execution: Support development and execution of demand generation campaigns aligned with business goals. Execute campaign deliverables across email, webinar, website, and nurture channels. Coordinate timelines, assets, and deliverables to ensure on-schedule launches.
- Marketing Automation: Use marketing automation tools to build and manage targeted campaigns. Support lead scoring, segmentation, and nurturing programs. Help improve processes for converting leads into qualified opportunities.
- Content Development: Partner with the content team to develop relevant materials for different buyer journey stages. Maintain consistent messaging and branding across demand generation activities. Adapt content for email, landing pages, sales sequences, and other channels.
- Analytics and Reporting: Track campaign performance using marketing analytics tools. Prepare regular reports on key metrics including lead volume, engagement, and conversion rates. Identify trends and recommend performance improvements.
- Collaboration: Work closely with Sales to understand lead qualification criteria and support handoff of marketing qualified leads (MQLs). Collaborate with cross-functional teams on campaign coordination. Manage relationships with external agencies and freelancers.
SentiLink offers a digital-first, collaborative culture with offices across the U.S. (Austin, San Francisco, NYC, Seattle, Los Angeles, Chicago) and India. The company supports flexible working arrangements and meets in person regularly to build relationships.
REQUIREMENTS:
- 3+ years of experience in demand generation, digital marketing, or related field, preferably in B2B technology or SaaS
- Experience supporting or executing demand generation campaigns with measurable results
- Familiarity with marketing automation platforms, CRM systems, and analytics tools (HubSpot, Salesforce, Google Analytics, webinar tools highly desirable)
- Experience coordinating integrated marketing campaigns across multiple channels
- Strong written and verbal communication skills
- Analytical mindset with ability to interpret campaign data and identify trends
- Strong project management and organizational skills to manage multiple projects and meet deadlines
- Familiarity with fraud and risk solutions landscape is a plus
