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Salary: USD 116,400 - 192,100 / annual
ServiceNow is seeking a Data Product Manager for Marketing Technology to define and deliver marketing technology (Martech) capabilities. You will own end-to-end lead flow, lead validation, enrichment processes, marketing data integrations, and platform optimizations. This role partners across Marketing, IT, Digital, and Data teams to translate business needs into clear requirements, prioritize enhancements, and drive scalable solutions that improve operational efficiency and business outcomes.
Key responsibilities include:
- Act as the data product owner and advocate for Marketing stakeholders, gathering feedback and translating needs into Martech capabilities
- Develop and manage clear business requirements for Martech initiatives including lead management, processing analysis, reporting, system integrations, and data quality enhancements
- Partner with business and technology stakeholders to understand platform capabilities, roadmaps, integration dependencies, and implementation processes
- Collaborate with cross-functional teams throughout the software development lifecycle, from roadmap planning through post-launch optimization
- Identify, prioritize, and document business requirements, functional requirements, user stories, acceptance criteria, and success metrics
- Prepare process documentation, system workflows, training materials, and gap analyses to support business alignment and change management
- Define and track OKRs, KPIs, and adoption metrics to measure initiative success
- Lead stakeholder alignment and obtain cross-functional sign-off on requirements, solution design, and release decisions
- Support User Acceptance Testing, validate business outcomes, and determine project readiness for launch
- Troubleshoot data, lead flow, integration, and process issues across Martech platforms and third-party tools
- Serve as a subject matter expert on key platforms such as CRM systems, Marketo, Adobe Experience Platform, ServiceNow, Workfront, and Adobe Experience Manager
- Support M&A integration efforts through discovery, documentation, and requirements for acquired system onboarding
- Partner with global and regional marketing teams to improve communication, adoption, governance, and consistency
- Contribute to continuous improvement efforts by identifying opportunities to streamline processes and increase marketing efficiency
- Help maintain Martech governance standards including documentation, intake processes, and operational best practices
Requirements:
- Bachelor's degree in Business, Marketing, Information Systems, Technology, or related field
- 5+ years of experience in product management, business product management, marketing technology, marketing operations, CRM, marketing automation, or related function
- Proven experience partnering with Marketing, Sales, IT, Data, and cross-functional teams to design and deliver marketing technology solutions
- Strong experience with marketing automation systems and data platforms
- Experience with Martech integrations, third-party tools, data flows, APIs, lead management processes, campaign operations, or customer data platforms
- Experience defining business requirements, functional requirements, user stories, acceptance criteria, use cases, and process documentation
- Strong understanding of Agile methodologies, sprint planning, backlog management, OKRs, and KPI measurement
- Experience supporting UAT, release readiness, stakeholder sign-off, and change management
- Strong analytical and problem-solving skills with ability to investigate system, data, and process issues
- Ability to translate complex technical concepts into clear business language for non-technical stakeholders
- Excellent verbal and written communication skills with ability to influence and align stakeholders at multiple levels
- Strong organizational skills to manage multiple priorities, projects, and cross-functional dependencies
- Comfortable operating in fast-paced environment with evolving priorities and high stakeholder visibility
Preferred Experience:
- Adobe Experience Platform experience
- Experience with enterprise Martech ecosystems such as CRM platforms, Marketo, Adobe Experience Platform, ServiceNow, Workfront, ZoomInfo, Demandbase, 6sense, or similar tools
- Experience supporting lead lifecycle management, routing, scoring, attribution, campaign execution, personalization, or buying group processes
- Familiarity with marketing data governance, consent management, privacy requirements, and operational compliance
- Ability to run SQL queries against data warehouses analyzing large datasets for optimization
- Experience creating enablement materials, training documentation, release notes, and stakeholder communications
- Prior experience in global marketing organization or enterprise B2B environment
- Experience with data quality, database structures, data cleansing, data enrichment, segmentation, or reporting processes
