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Pigment is an AI-powered business planning and performance management platform that helps organizations connect people, data, and processes to build and adapt strategic plans in real time. Founded in 2019, the company has grown to 600+ employees across six global offices and serves industry leaders including Unilever, Snowflake, Siemens, and DPD. Pigment has raised nearly $400M from top-tier investors and was named a Visionary in the 2024 Gartner Magic Quadrant for Financial Planning Software.
As Customer Marketing Manager based in London, you will drive marketing initiatives focused on customer acquisition, retention, and expansion. This role bridges product marketing and demand generation, working cross-functionally with sales, product, and customer success teams to develop and execute campaigns that resonate with target personas across finance, operations, and HR functions. You will own messaging strategy, campaign development, content creation, and performance analytics to support pipeline growth and customer engagement.
Key responsibilities include: developing customer-focused marketing campaigns and content; collaborating with sales to align messaging and support deal acceleration; analyzing campaign performance and optimizing for ROI; managing marketing budgets and resources; and contributing to the broader go-to-market strategy. The ideal candidate brings 3-5+ years of B2B SaaS marketing experience, strong analytical skills, and the ability to work in a fast-paced, innovative environment.
