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Eucalyptus (now part of Hims & Hers) is seeking a Customer Lifecycle Manager to lead the strategy and execution of lifecycle and retention programs for Hims & Hers Canada. The company operates Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalized nutrition, movement support, and clinician-led care. Eucalyptus serves patients across five markets including Canada, the UK, Australia, Germany, and Japan, and has received selective NICE endorsement to provide services to the NHS.
In this role, you will develop and execute lifecycle marketing campaigns that engage, educate, and retain patients across all direct channels (email, push, SMS, in-app messaging). You will use data and insights to personalize communications for specific patient cohorts and journey stages, leveraging content to create high-quality messaging related to nutrition, weight loss, and health. You'll think creatively to develop innovative campaigns such as automated onboarding flows, retention touchpoints, and reactivation strategies.
Key responsibilities include collaborating cross-functionally with marketing, product, and analytics teams to ensure lifecycle initiatives align with business goals and patient needs. You will continuously test and optimize campaigns through A/B testing, track and report on key engagement and retention metrics, and use these insights to inform future strategies. This is a patient-first role focused on fostering meaningful relationships that extend beyond the time patients spend on medication.
The role is headquartered in Montreal with a hybrid work model for Montreal-based candidates. Candidates based elsewhere in Canada may work fully remotely.
REQUIREMENTS:
- At least 4 years of experience in lifecycle marketing, CRM, ideally within a fast-paced or startup environment
- Data-driven mindset with comfort using insights from existing data to identify gaps and optimization opportunities; experience running A/B tests
- Proficiency in marketing automation tools (e.g., Braze, Klaviyo) and familiarity with analytics platforms (e.g., Amplitude, Tableau)
- Strong written communication skills with ability to create engaging and empathetic content
- Passionate about patient experience and problem-solving, with demonstrated interest in health and wellness
- Highly organized, independent, and able to collaborate effectively within a team
- Thrives in fast-paced environments, excited by creative problem-solving and innovation
