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Confirm is a B Corp-certified, Platinum Investors in People organisation building workforce enablement technology. They connect learning, engagement and performance through intelligent technology, content and data to help organisations unlock their people's potential.
As CRO Specialist, you will own conversion rate optimisation across confirm.com, transforming traffic from paid and organic channels into sales-ready pipeline. This is a newly created, standalone role where you'll be the specialist voice building a structured, always-on testing and personalisation programme for Confirm's core Frontline and Scale-Up audiences.
You'll own the end-to-end web conversion journey from landing page through to Book a Demo, working closely with Marketing Operations, website development partners and the wider marketing team. Your responsibilities include diagnosing bottlenecks, running continuous experiments and proving commercial impact to senior stakeholders. You'll report directly to the Head of Digital Performance.
Key responsibilities:
- Build, own and scale a structured CRO programme centred on a continuous roadmap of A/B and multivariate tests, including architecting and optimising a product-led growth funnel
- Map and optimise the web journey for Frontline and Scale-Up personas, working with Marketing Operations to deliver seamless webform experiences
- Implement web personalisation and behavioural targeting that tailors on-site experience to different audience segments and account types
- Manage CRO testing and heatmapping tools (Hotjar) alongside HubSpot to diagnose conversion bottlenecks and prioritise the experimentation backlog
- Define and report on CRO KPIs such as Demo Form conversion rate and pipeline velocity, translating test results into commercially-framed recommendations
- Partner with paid and organic channel owners, content and campaign teams to align the test roadmap with wider marketing priorities
- Manage CRO/testing tool budget and work with external website development partners and user testing platforms
Requirements:
- Proven CRO track record: experience designing and running A/B and multivariate testing programmes, including wireframing and experiment design, that have measurably moved conversion and pipeline metrics
- Strong analytical skills: confident interpreting GA4 data, heatmaps and session recordings; ability to spot where prospects drop out and turn insights into prioritised, evidence-led test plans
- Platform and tool proficiency: hands-on experience with dedicated CRO/testing platforms, heatmapping tools, GA4, WordPress and marketing automation systems such as HubSpot
- Excellent communication skills: able to bridge technical CRO concepts and revenue goals, presenting test results and recommendations clearly to cross-functional stakeholders
- Vendor and agency management: confident managing external website development partners, user testing platforms and contractors
- B2B SaaS or similar background: experience optimising demo-request or lead-generation journeys in B2B context is a strong advantage
- Advantageous: experience with Product Led Growth motions or Chili Piper for A/B testing tracking
