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Salary: USD 98,276 - 131,057 / annual
Babylist is seeking a CRM Production Manager to own the operational and technical execution of its multi-channel customer relationship management program. This role is the engine behind translating CRM strategy into precise, scalable execution across email, push, SMS, in-app messaging, and emerging channels.
You will own the full lifecycle of CRM campaigns and complex, multi-channel journeys, serving as the channel subject matter expert while setting standards for QA, personalization, segmentation, data integrity, compliance, and deployment. Key responsibilities include:
- Building and launching sophisticated multi-channel campaigns with precision across Iterable, Contentful, Cloudinary, Shopify, and Hightouch
- Owning and continuously improving channel production playbooks and best practices documentation
- Managing production workflows across the CRM tech stack, ensuring reliable data, content, and logic flow between systems
- Translating ambiguous targeting requests into clear, executable audience and segmentation logic
- Building, syncing, validating, and activating audiences from the CDP into downstream tools
- Troubleshooting at both platform and campaign levels, from broken data syncs to journey and deployment issues
- Monitoring audience health and incorporating engagement quality into CRM strategy, segmentation, and send cadence decisions
- Interpreting CRM performance signals and turning them into action, including frequency adjustments, targeting refinements, and optimization opportunities
- Applying user behavior and product context to improve targeting, journey structure, and messaging
- Partnering with editorial teams on CRM content planning, production, and deployment
- Using AI to increase speed, improve output quality, and evolve production workflows
- Keeping cross-functional partners aligned and surfacing risks early
Babylist is a remote-first, AI-forward company with 10+ million annual users and $750M in revenue. The company operates across a full ecosystem including registry, shop, health, money, and physical showrooms. Team members are distributed across the US and Canada, with twice-yearly in-person gatherings.
REQUIREMENTS:
- 5+ years of hands-on experience managing multi-channel CRM production across email, push, SMS, and in-app messaging
- Deep fluency with ESP and CDP ecosystems, including understanding of their distinct roles and how audiences, data, content, and logic flow between them
- Strong working knowledge of CRM production platforms; experience with Iterable, Contentful, Cloudinary, Shopify, and Hightouch strongly preferred
- Strong understanding of email governance, compliance, and deliverability best practices
- Strong command of CRM data, including engagement metrics, behavioral signals, audience health indicators, and lifecycle data
- Product marketing instincts and ability to connect user behavior and product context to targeting and messaging decisions
- Operational and technical architect mindset with ability to build complex journeys and eliminate friction
- Detail-oriented, solutions-oriented, and able to manage time effectively in fast-paced environment
- Proactive problem solver and trusted cross-functional collaborator
- Commitment to high-quality execution under pressure
- AI-forward mindset with habit of integrating new tools into daily workflows
