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Tide is a fintech platform serving over 2 million SMEs globally across the UK, India, Germany, and France. The company offers business accounts, banking services, and integrated administrative solutions including invoicing and accounting. Tide has raised over $300 million in funding and operates offices across Central London, Sofia (Bulgaria), Serbia, Romania, Lithuania, Hyderabad, Gurugram, New Delhi, Berlin, Paris, and Luxembourg.
The Paid Plans CRM team is a collaborative group of marketers focused on driving engagement, retention, and long-term customer value through data-driven strategies and experimentation.
As CRM Manager – Subscriptions, you will lead the planning and execution of CRM strategies for subscription products aligned with business objectives and growth targets. You will provide strategic guidance to senior CRM team members on best practices and emerging trends, and manage and mentor a Senior CRM Executive to foster a collaborative, high-performing environment.
Key responsibilities include:
- Using advanced data analytics to refine segmentation and personalize member communications
- Implementing advanced targeting strategies to optimize campaign performance and maximize customer lifetime value
- Applying predictive modeling and behavioral analytics to proactively reduce churn
- Collaborating closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals
- Driving cross-functional initiatives to enhance customer experience and grow subscription revenue
- Developing and overseeing customer advocacy and loyalty programs to increase retention and brand advocacy
You will work with Salesforce Marketing Cloud, Segment, Looker, and Jira. Tide offers flexible working through its Working Out of Office (WOO) policy, allowing remote work within your assigned region and up to 90 days per year in other countries. Benefits include 25 days annual leave, 3 paid L&D/volunteering days, extended parental leave, 1,000 BGN annual L&D budget, health and dental insurance, mental wellbeing platform, Multisport card, food vouchers, WFH equipment allowance, flexible arrangements, sabbatical leave, and share options.
REQUIREMENTS:
- 3+ years of CRM experience, ideally within subscription-based businesses
- Experience with subscription billing systems and customer databases
- Strong background in CRM analytics, segmentation, and predictive modeling
- Deep knowledge of CRM and marketing automation technologies
- Strong project management and strategic thinking skills
- Excellent spoken and written English
- Strong stakeholder management and communication skills
- Experience with Salesforce, GSuite, Looker, and Jira
- Proactive problem-solver who thrives in dynamic environments
