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Fever is a global tech platform for culture and live entertainment, reaching over 300 million people monthly across 55+ countries. The company partners with major brands like Netflix, F.C. Barcelona, and Primavera Sound to democratize access to live experiences.
As CRM Manager, you will lead the CRM team in building lasting relationships with users across the entire customer lifecycle. You'll own end-to-end CRM strategy spanning email, push notifications, and in-app messaging, ensuring alignment with business objectives and marketing priorities.
Key responsibilities include:
**Strategy & Channel Ownership:** Define and evolve the CRM playbook, identifying opportunities to improve team structures and processes as the function scales. Translate team learnings into actionable improvements and foster cross-functional collaboration. Ensure CRM initiatives drive engagement, retention, customer experience, and revenue growth.
**Team Leadership & Operations:** Lead and develop a team of CRM specialists, providing clear direction and ownership. Define priorities, ensure efficient delivery, and establish quality assurance processes. Monitor channel saturation, audience overlaps, and campaign conflicts to optimize communication frequency.
**Technical Excellence:** Oversee technical quality of campaigns, automations, and customer journeys. Define standards for scalable execution and identify technical limitations before they impact performance. Partner with Product and Data teams to improve CRM capabilities and drive best practices in automation, segmentation, and personalization.
**Data & Continuous Improvement:** Review CRM performance reports, validate insights, and promote a culture of experimentation. Leverage customer behavior and transactional data to inform strategy. Establish performance benchmarks ensuring all initiatives are measurable and outcome-driven.
**Stakeholder Management:** Act as primary point of contact between CRM and cross-functional teams. Establish clear communication standards and reporting structures. Lead with composure in high-pressure situations while fostering accountability and operational excellence.
You bring 5+ years of experience in CRM, Lifecycle Marketing, Digital Marketing, or related fields, with demonstrated success managing teams and driving measurable business impact.
