SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Eucalyptus (now part of Hims & Hers) is a health company focused on long-term obesity care. Juniper is one of the world's largest weight-management programs, combining GLP-1 medication with personalized nutrition, movement support, and clinician-led care. The company operates across five markets (Australia, UK, Germany, Japan, Canada) and is scaling aggressively, with plans to launch into three additional markets within the year.
You will run the CRM and lifecycle marketing program for the German market. This is a hands-on role where you'll own the day-to-day execution of lifecycle campaigns, not just strategy. You won't start from scratch—strong lifecycle programs already exist in Australia and the UK, and your job is to adapt what works for Germany while building out the program locally.
Key responsibilities:
- Run CRM and lifecycle for Germany, driving activation, adherence, retention, and lifetime value (LTV)
- Build and optimize segmentation and automated flows (onboarding, adherence, follow-up, winback, reactivation)
- Own the experimentation roadmap to continuously improve lifecycle performance
- Be channel-adaptive: determine the right mix of email, SMS, WhatsApp, push, and in-app messaging for the German market rather than copying a single playbook
- Report on business impact (retention and LTV), not just vanity metrics like open rates
- Work with local-language copywriters to localize and execute campaigns at quality and speed
- Partner with the wider growth team to ensure lifecycle and conversion work in alignment
- Own deliverability, list health, and compliance (GDPR and local privacy rules) for Germany
- Share winning programs and learnings with other markets to accelerate their growth
You'll be measured on retention and LTV in Germany, the speed at which lifecycle programs ship, and the quality of cross-market learning you contribute. As Germany grows, this role is expected to grow with it, with potential to manage a team.
REQUIREMENTS:
- 4+ years in CRM, lifecycle, or retention marketing, ideally in DTC subscription or healthcare
- Minimum B2 German language level
- Hands-on experience with a modern lifecycle platform (Customer.io preferred; Braze, Iterable, or similar acceptable), building flows yourself rather than delegating
- Strong command of segmentation, automation, A/B testing, and lifecycle measurement with a clear method for proving impact on retention and LTV
- Versatility across channels (email, SMS, WhatsApp, push, in-app) and judgment to build the right mix for each market
- Experience standing up a lifecycle program for a new market or brand, not just operating an established one
- Command of deliverability, list health, and data compliance (GDPR and equivalents)
- Strong written communication; preference for documentation over meetings
BONUS QUALIFICATIONS:
- Healthcare or regulated-industry experience
- Multi-market or international experience (especially Europe or APAC)
- Experience with non-email-first markets (WhatsApp or SMS-driven programs)
- Additional language relevant to company markets
- SQL or BigQuery proficiency at basic query-modify level
- People leadership experience or clear appetite to grow into managing a team
- Fluency with Claude Code or similar AI workflow tools to enhance team productivity
