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Salary: USD 110,000 - 130,000 / annual
Brigit is a fintech company helping everyday Americans build financial health through transparent, fair financial products. We're seeking a CRM Lifecycle Manager to own our customer communication strategy across email, push, SMS, and in-app channels.
In this role, you will:
- Own the CRM campaign calendar end-to-end, balancing business requests with customer experience to deliver optimal cadence across segments. You'll shape strategy and plan all outgoing communications.
- Build and deploy lifecycle programs including email, push, SMS, and in-app journeys that connect customers with relevant offers. Design messaging that addresses friction points and turns them into moments of progress. Manage onboarding for new users and re-engagement for lapsed ones.
- Execute campaigns hands-on using our ESP tool (Iterable), writing briefs, coordinating creative, managing approvals, and delivering results with recommendations.
- Monitor performance daily, analyze what's working across channels, and identify testing opportunities. Present campaign results and learnings to business stakeholders.
- Collaborate with Product, Design, Engineering, Data, and Brand teams to ensure integrated, aligned customer experiences.
- Ensure accurate setup, deployment, QA, and troubleshooting of campaigns including tests, segmentation, and complex personalization logic.
You'll have autonomy and ownership in a high-growth, dynamic startup environment where your ideas directly impact customer outcomes.
REQUIREMENTS:
- 4-6+ years in email marketing, CRM, or lifecycle marketing, ideally at a DTC or consumer app company
- Hands-on experience with marketing automation platforms (Iterable preferred); ability to build automated lifecycle flows and troubleshoot issues
- Proven track record managing a full CRM calendar across multiple user segments
- Strong attention to detail and follow-through; campaigns launch accurately and on time
- Testing mindset with ability to read and act on results
- Strong analytical skills; ability to set KPIs and translate results into action
- Exceptional organization and project management skills; ability to manage multiple competing deadlines
- Excellent communication and collaboration skills
- Comfort with basic HTML and CSS (can fix padding issues, broken links; Handlebars experience a plus)
- Basic Figma skills preferred
- Creative mindset with genuine care for customer experience
