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Carwow Group is one of Europe's largest online car-changing destinations, serving over 10 million customers. The company operates a portfolio of automotive brands including Carwow, Auto Express, evo, Driving Electric, and Car Buyer, with a combined YouTube channel exceeding 1.1 billion annual views. Recently funded by Bessemer Venture Partners with $52m in Series funding, Carwow is expanding rapidly across the UK, Germany, Spain, and Portugal.
As a CRM Marketing Executive within the Customer and Marketing team, you will manage email and push notification campaigns that communicate with users about changing their car. You'll work closely with the CRM Marketing Manager/Senior Manager and collaborate with commercial and marketing teams to execute campaigns from brief through delivery.
Key responsibilities include:
- Managing the email campaign calendar, creating briefs, and tracking statuses
- Building and deploying email campaigns using Iterable's drag-and-drop editor
- Creating dynamic content and A/B tests to maximize personalization and performance
- Building customer segments in Iterable, including managing exclusions
- Conducting QA on email campaigns to ensure accuracy in spelling, grammar, URLs, and targeting
- Reporting on key performance metrics to stakeholders
- Supporting CRM programs and subscription initiatives for Auto Express and Evo Magazine
The role offers hybrid working (2 days from home), competitive salary, matched pension contributions, share options, comprehensive benefits including Bupa private medical/dental insurance, enhanced holiday package (28 days base, scaling to 30-35 days at anniversaries), mental wellbeing support via Spill, home office allowance (£500/€550), generous learning and development budget, and inclusive parental/fertility policies.
REQUIREMENTS:
- Hands-on experience building email campaigns in a marketing platform (Iterable, Braze, Klaviyo, Salesforce Marketing Cloud, or Mailchimp) — practical experience required, not just theoretical knowledge
- Fast learner comfortable picking up new tools and processes with minimal guidance
- Sharp attention to detail
- Strong written English for reviewing copy and content
- Comfortable working with data at a basic level (segments, exclusions, reporting)
BONUS QUALIFICATIONS:
- Experience with Iterable specifically
- Exposure to A/B testing or personalization in CRM/email context
- Experience with Mobile Push as a marketing channel
- Experience with AI tools (Claude, ChatGPT, Gemini)
- Background in publishing or subscriptions industries
