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Kraken, one of the world's longest-standing crypto platforms with over 10 million users, is seeking a Creative Strategist & Producer for its Consumer Creative & Design team. This role owns end-to-end creative execution for Kraken Consumer and Krak, spanning performance ad creative, 2D/3D design, motion design, AI video, and web design across paid, owned, and organic surfaces.
You will be a proactive self-starter who brings sharp ideas to campaigns from the outset. Approximately half your time involves writing complete, concept-led briefs for paid static and motion creative, then briefing them to designers and creatives. The other half is making work yourself in your strongest formats. You'll also help Product Marketing and Performance Marketing teams strengthen their own briefs.
Key responsibilities include: spotting cultural opportunities daily by monitoring pop culture, trends, competitors, and performance data to ship ideas quickly; writing concept-led briefs built collaboratively with Product Marketing and Performance Marketing; helping marketing managers sharpen briefs by bringing conceptual and cultural angles early; pitching original concepts proactively before being asked; creating your own content for paid and organic channels in whatever format you excel at (memes, AI video, on-camera performance, etc.); using performance data and social listening as creative inputs; reacting to news cycles by spotting moments and executing briefs or content quickly; partnering with Product Marketing and compliance to get work approved without losing creative impact; and maintaining clean briefs and files for team collaboration.
You report to the Creative Lead, Consumer Creative & Design, in an individual contributor role with no direct reports. You work daily with Product Marketing, Performance Marketing, and the creative team.
REQUIREMENTS:
- 5+ years in creative strategy, social, content, or performance creative at a high-volume in-house team, brand, or agency, ideally in fintech, crypto, gaming, or another regulated category
- Portfolio submission required, including: two to three concept-led briefs or concept decks with shipped work and performance results where shareable; work you created yourself in your strongest formats; one idea you spotted in culture or data and took to market, with notes on results and learnings
- Proactive, self-starting work style; you find ideas, pitch them, and drive execution without waiting to be asked
- Pop-culture fluency and chronically online persona with comedic instinct and sense for what's about to feel dated
- Performance marketer's understanding of brief requirements: clear objective, audience, hook, platform, format, and constraints; ability to coach others toward strong briefs
- Demonstrated creative superpower you can execute solo with shipped work to prove it
- Platform-native instincts across Meta, TikTok, YouTube, Reddit, and X; ability to explain why the same idea needs different builds per platform
- Fluency in creative metrics and habit of using performance data and social listening as idea inputs
- Strong copywriting instinct: plain language, value-first, no hype or jargon
- Comfort working within regulatory constraints with concepts that survive risk warnings and market-specific requirements
- Speed without sloppiness; comfortable with fast turnarounds, multiple review rounds, and late changes
