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Base is America's next-generation power company deploying distributed battery networks to transform the centralized electrical grid into a resilient, abundant system. The company is hiring a full-time Creative Strategist to develop ideas that build audience, clarify products, and drive measurable customer growth.
In this strategy-led, hands-on role, you will own the strategy and day-to-day execution of Base's organic social channels while supporting creative strategy and execution across paid channels, especially Meta and YouTube. You'll translate customer insights and performance data into original concepts, recurring series, scripts, and creative briefs.
Key responsibilities include:
- Develop audience insights, messaging angles, and creative concepts that make Base relevant to target customers
- Own Base's organic social strategy, content calendar, publishing, and audience engagement, prioritizing platforms and formats based on audience relevance and performance
- Create recurring content series and platform-native posts, including scripting, filming, editing, copywriting, and publishing
- Find compelling stories across Base's customers, products, installations, employees, and mission; balance planned content with timely company news and cultural moments
- Develop hooks, scripts, storyboards, and production-ready briefs for paid channels, especially Meta and YouTube; collaborate with designers, editors, and creators
- Partner with growth marketing to develop creative testing hypotheses, interpret performance, and improve concepts based on engagement, conversion quality, and acquisition outcomes
- Manage assets, approvals, and deadlines; bring thoughtful creative references to the team and turn learnings into stronger future work
The Marketing team at Base is lean, high-ownership, and results-driven, operating with clear accountability, tight feedback loops, and a strong bias toward action. Marketing works closely with design, sales, product, and operations. Base is a startup where priorities shift quickly; your role may expand or change based on business needs. The company emphasizes first-principles thinking, operating at pace, direct feedback, ownership, strong opinions loosely held, commitment to mission, and balancing intensity with collaboration and celebration. Work is in-person and not a traditional 9-to-5.
REQUIREMENTS:
- Experience developing creative strategy and social-first content for a consumer brand, product-led company, agency, or similarly fast-moving organization
- Portfolio demonstrating original ideas, strong execution, and measurable results across organic social and paid creative (three to five examples covering both organic social and paid creative, with brief explanations of audience insight, objective, your contribution, and performance learnings; results may be anonymized)
- Strong copywriting and storytelling skills, with ability to make technical or unfamiliar subjects clear, human, and interesting
- Hands-on content creation skills, including scripting, filming, editing, and publishing; strong instincts for hooks, pacing, visuals, and platform fit
- Experience developing and iterating performance creative for Meta and YouTube, with understanding of how organic content and paid advertising serve different objectives
- Data-informed approach to creative; ability to explain choices, interpret results, and propose specific next tests
- Strong organization, collaboration, and creative judgment, with ability to manage an organic calendar alongside paid creative projects
