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Leapsome is an AI-powered people platform that revolutionizes HR for modern teams. The company automates, connects, and simplifies HR processes across the employee lifecycle—from onboarding and performance management to engagement and development. Trusted by thousands of organizations globally, Leapsome raised $60 million in Series A funding in March 2022.
You will own the creative strategy and execution behind Leapsome's paid social growth across Meta, LinkedIn, and YouTube. This is a hybrid creative and technical role requiring both strategic thinking and hands-on execution.
Key responsibilities include:
Creative Strategy: Develop positioning, messaging, and creative angles that resonate with HR and People leaders. Research customer frustrations, moments, and goals. Translate product experiences into scroll-stopping concepts. Stay close to customer feedback through competitor analysis, reviews, and comments. Turn performance data into sharper creative strategy.
Creative Production: Own creative across static images, video, and UGC/partnership ads. Write hooks, scripts, on-screen text, and copy. Recut and remix ads quickly to generate high-volume iterations. Run creator operations end-to-end: sourcing, contracting, and whitelisting. Build a pipeline of high-performing creative with a test-and-learn cycle.
Paid Social Operations: Independently manage paid social accounts day-to-day across Meta, LinkedIn, and YouTube. Handle campaign builds, audience targeting, budget allocation, bid strategy, and QA. Make decisions through an ROI lens, tying output to cost per conversion and pipeline impact. Manage and forecast budgets in partnership with the Performance Marketing team. Collaborate with Growth, Product Marketing, and Design teams.
Required qualifications: 3+ years in performance marketing or creative strategy with hands-on paid social ownership. Proven track record of driving measurable conversion lifts and improving cost per conversion. Customer obsession and deep understanding of target audience. Hands-on video editing experience (Premiere, CapCut, DaVinci Resolve). Strong project management and communication skills. Comfort with performance data and analytics platforms (Meta/LinkedIn/YouTube Ads Manager, GA4). Familiarity with paid search platforms is a plus.
Desired skills: End-to-end creator operations experience. Familiarity with AI creative tools (Midjourney, Higgsfield, AdCreative.ai). Experience with creative analytics platforms like Motion.
