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Salary: USD 110,000 - 130,000 / annual
Happy Money is a consumer finance company that has originated over $7 billion in loans through its proprietary lending platform, Hive. The company partners with credit unions, banks, and asset managers to deliver a fully digital borrowing experience.
You will own creative strategy and execution across all marketing channels: happymoney.com, paid social, paid search, lifecycle email, direct mail, and organic social. This is a hybrid strategist-and-maker role where you'll set creative direction and execute hands-on work including writing, designing, shooting, and editing.
Key responsibilities include:
- Develop and own creative strategy, content calendar, and roadmap tied to acquisition and brand goals
- Design creative for all channels as Happy Money's primary in-house designer (paid ads, direct mail, email, landing pages, organic social)
- Set creative standards as the company rolls out a refreshed visual identity
- Create content for happymoney.com including landing pages, articles, guides, and product pages
- Lead organic social presence on Instagram, Facebook, TikTok, and YouTube
- Appear on camera as the face of Happy Money's social channels
- Plan, script, shoot, and edit short-form video for Reels, TikTok, and YouTube Shorts
- Tell customer impact stories through photo, video, interviews, and user-generated content
- Build and manage a creator and influencer program
- Maintain an organized library of approved assets
- Evaluate and implement tools, partners, and AI-assisted workflows
- Write briefs and manage feedback loops with agencies, freelancers, and creators
- Coordinate with Communications to ensure messaging consistency
- Work with compliance and legal on regulatory requirements
- Track performance through dashboards and weekly reviews
Success is measured by improved acquisition efficiency (CPA, CTR, conversion rate), in-house production of day-to-day design, fresh on-brand web content, steady testing cadence with documented learnings, growing organic social audiences, an active creator program, and faster campaign launches through organized asset management.
REQUIREMENTS:
- 5+ years in graphic design, creative, or content marketing (in-house or agency) with experience owning both strategy and execution
- Portfolio demonstrating short-form and long-form work including paid ads, email, direct mail/print, web content, and video (shot, edited, or on-camera)
- Strong graphic design foundation (formal training or hands-on) covering layout, typography, color, and accessibility standards
- Expert proficiency in Figma and Adobe Creative Suite (Photoshop, Premiere Pro)
- Proficiency in mobile editing tools like CapCut
- Comfortable on camera and willing to be the face of Happy Money's social channels
- Ability to translate complex financial topics (APRs, credit scores, debt payoff) into clear content
- Experience building content strategies, calendars, and website content with working knowledge of SEO and conversion
- Demonstrated use of performance data to guide creative decisions
- Experience preparing print-ready files and working with print/mail vendors
- Track record growing organic social channels with deep knowledge of Instagram and TikTok storytelling and trends
- Highly organized, self-directed, comfortable running test-and-learn initiatives independently
BONUS QUALIFICATIONS:
- Experience in lending, banking, or regulated industries; Fair Lending awareness
- Copywriting and storytelling experience (email, long-form web copy, video scripts)
- Creator or influencer partnership experience
- Email template development
- Motion design skills
- HubSpot familiarity including HubSpot CMS
