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Atlys is building an AI-first platform to remove friction from travel, having processed visas for 1M+ travelers across 127 countries. The company is seeking a Creative Manager – Growth to bridge creative strategy and performance marketing.
In this role, you will translate performance data into creative direction, partnering closely with the Performance Marketing team to understand metrics like CTR, CPC, CPM, CVR, CPA, CAC, ROAS, hook rate and hold rate. You'll identify winning hooks, formats, angles and messaging across Meta, Google, YouTube and other paid channels through continuous testing and scaling.
Key responsibilities include:
- Building a performance-led creative strategy with data-backed testing frameworks across hypotheses, variants and iterations
- Writing sharp creative briefs for brand and design teams, covering objective, audience, insight, key message, format and success metrics
- Writing and reviewing scripts for performance ads, UGC, short-form video, Reels, Shorts and influencer content
- Working with creators and influencers to identify, onboard, brief and manage content, ensuring work meets performance and brand standards
- Owning the creative pipeline end-to-end from planning through post-launch analysis
- Building a culture of creative learning by maintaining dashboards, documenting learnings and creating repeatable frameworks
- Shaping creative strategy for new market entries by working with Growth and Strategy teams
- Balancing brand integrity with performance-driven outcomes
The ideal candidate will have 2–4 years of experience in creative strategy, growth marketing or performance creative, ideally in D2C, consumer tech or high-growth startups. You should have strong understanding of performance marketing metrics and their direct impact on creative outcomes. Hands-on experience writing briefs and scripts for performance ads, UGC and short-form video is essential. Experience working with influencers and UGC creators from onboarding through performance analysis is required. You must be comfortable reading data, identifying patterns and translating insights into clear creative direction. Strong project management skills to run high-volume creative pipelines across internal teams, freelancers, agencies and creators are critical. Excellent written and verbal communication skills with ability to give clear, actionable feedback are necessary. Experience launching or scaling a brand in a new market or geography is a plus. Familiarity with Meta Ads Manager, Google Ads, Motion, Foreplay, Notion, Asana or Jira is expected. Basic understanding of design and video tools such as Figma, Canva, CapCut or Premiere is required to give precise creative feedback.
Atlys offers competitive compensation and equity, comprehensive health insurance, thoughtful leave policy with paid time off, office meals, learning and development credits, relocation support, high-spec equipment and software, and an office designed for collaboration and well-being.
