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Beautiful Destinations is a multi-award-winning travel marketing company with 50M+ social followers and a network of 500+ creators. The company partners with tourism boards, hotel groups, and travel brands to create content across the traveler journey, backed by an AI-enabled platform and over a decade of performance data.
You will be Beautiful Destinations' creative authority on social for client work, reporting to the Chief Business Officer. This is a newly created role reflecting social's growing importance alongside cinematic film production.
Key responsibilities include:
- Lead social creatively for a growing roster of global travel and hospitality brands across organic and paid channels
- Create social playbooks for each brand, defining creative franchises, formats, hooks, and how tone of voice translates to social platforms
- Write hooks and copy designed to stop the scroll in the first 3 seconds
- Present and sell social creative to clients in new business meetings, project kickoffs, and pre-production as the trusted expert
- Brief and select creators for each piece of work, planning ahead to ensure the right creators are positioned for upcoming needs
- Review edits daily against the brief, brand guidelines, and best practices, providing clear feedback to elevate the work
- Champion the latest trends, formats, and platform behavior internally, building and evolving BD's social playbook across the company
- Leverage AI and new tools to explore more ideas, move faster, and deliver social content at scale
This is a hands-on leadership role where you'll lead the craft and build the system; the creator network brings it to life at scale. You'll read each brand's tone of voice, work out how it lives on social, and turn that into repeatable creative frameworks. Most of your impact comes from overseeing many productions simultaneously, though you may occasionally creatively direct shoots when it matters.
You'll also be BD's internal champion for social, keeping the company sharp on what's working and pushing for innovation in organic social engagement.
Requirements: Not explicitly stated in the posting.
