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OpenAI's International Creative Studio is seeking a Creative Lead for Japan to lead the creative vision and execution of OpenAI's brand in the region. You will define how global creative ideas are translated, adapted, and evolved for Japanese audiences while developing original concepts rooted in Japanese culture. Working closely with the U.S. Creative Studio, global marketing teams, and the Japan Marketing Lead, you will shape creative direction across brand campaigns, marketing, digital content, experiential work, events, and partnerships for both consumer and B2B audiences.
Key responsibilities include:
- Leading creative direction for all brand and marketing initiatives in Japan, ensuring cultural resonance with local audiences
- Translating global brand strategy into locally relevant work while developing Japan-originated ideas alongside global campaign adaptations
- Setting and maintaining high standards for concept, craft, and storytelling, with particular attention to Japanese language, typography, and visual expression
- Partnering with the International and U.S. Creative Studios, Japan Marketing, and cross-functional teams to align on creative direction and brand standards
- Guiding and mentoring designers, art directors, and creative partners; providing clear direction, feedback, and inspiration
- Collaborating with Japan Marketing to turn audience insights and product capabilities into distinctive, locally relevant ideas
- Shaping and evolving OpenAI's visual systems and creative frameworks for Japan while maintaining global brand consistency
- Selecting and co-leading agencies in Japan alongside the Japan Marketing Lead
- Interpreting strategy and briefs to identify core creative tensions and develop ideas that resonate locally
- Acting as a trusted creative partner to cross-functional stakeholders, balancing ambition, cultural nuance, and brand responsibility
You should bring a strong, distinctive portfolio demonstrating creative leadership, conceptual clarity, and exceptional craft across multiple mediums. Experience leading brand work in Japan with demonstrated local cultural relevance and global brand stewardship is essential. You will need experience working within global brand organizations, bridging global creative leadership and local marketing teams. Deep cultural fluency in Japan, strong understanding of local audiences, language, visual culture, storytelling, and creative communities is required. You should be equally comfortable setting creative vision and executing hands-on work, with a refined design eye and well-articulated point of view. Comfort collaborating across languages, cultures, and time zones in complex, fast-moving environments is important. You should be an empathetic leader who elevates teams through clarity, trust, and constructive feedback, balancing creativity with strategic rigor and strong brand stewardship.
