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Salary: USD 190,000 - 205,000 / annual
Twin Health is seeking a Creative Director of Copy to lead the voice and written narrative across all customer audiences—members managing metabolic diseases, employers, health plans, brokers, and consultants. You will report to the Sr. Director of Brand & Experience and own Twin's written voice end-to-end: setting brand standards, building systems for consistent execution across a growing team, and personally writing the highest-stakes copy that defines Twin's brand at critical moments.
This is a player-coach leadership role. You will directly manage a small, growing writing team (a Member writer, a B2B writer, and a flexible support writer) while remaining a hands-on writer yourself for brand manifestos, executive-level messaging, and pieces where voice precision is most critical. You will also serve as the Sr. Director's delegate and backup on brand voice and copy decisions.
Key responsibilities include: owning Twin's voice and tone across all audiences and maintaining the Voice & Language Guide as the brand evolves; acting as the narrative steward to catch when content drifts from brand intent; owning the overarching content calendar for brand and editorial voice across all channels; applying structured editorial planning (audience, goal, narrative arc, optimization, key points) to significant content before launch; leading, mentoring, and developing the copywriting team's independent judgment; distributing workload across writers to prevent bottlenecks; personally writing brand manifestos, executive thought leadership, and campaign centerpieces; partnering with the Sr. Director and Product Marketing to translate brand strategy into executable copy standards; serving as the cross-functional owner that Product Marketing, BD/Sales, and campaign teams route content through for final voice and coherence checks; reviewing team work to ensure it sounds authentically like Twin; collaborating with design leadership on visual systems so copy and design ship as one cohesive voice; and building repeatable systems (style guides, workflows, onboarding) so quality doesn't depend on any single person.
Twin Health uses AI Digital Twin technology to help people prevent and reverse chronic metabolic diseases like type 2 diabetes and obesity. The company has raised over $100 million, including a $53 million Series E in 2025, and is backed by leading VCs including Sequoia, Sofina, Temasek, and Peak XV.
**Requirements:**
- 7+ years in copywriting or content strategy, including experience leading or mentoring other writers
- Meaningful experience in healthcare, health tech, or another complex, regulated buyer environment (benefits, fintech, etc.) where you've written with clinical/legal review support
- Portfolio demonstrating range across consumer/emotional writing and B2B/executive writing
- Experience translating brand strategy and voice guidelines into a working system a team can execute against
- Comfortable as both a working writer and people leader—this role edits and writes, not just manages
- Strong judgment on when to hold brand voice and when to flex for audience or channel
- Experience driving alignment and quality across teams you don't directly manage
- Experience partnering cross-functionally with Product Marketing, Design, and clinical/legal reviewers on regulated or claims-sensitive content
- Comfortable operating as a leadership-team delegate, representing brand voice decisions on behalf of leadership
**Bonus skills:**
- Experience building or running a formal brand voice/style guide
- Executive ghostwriting or founder-voice experience
- Familiarity with claims/clinical review processes in regulated industries
- Experience mentoring writers from junior to senior levels
