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OpenAI's creative team is seeking an experienced Creative Director, Copy to lead copywriting and messaging strategy for business-focused campaigns. You'll develop integrated brand campaigns, product launches, customer stories, and communications that translate complex AI capabilities into compelling narratives for enterprise decision-makers, developers, and technical audiences.
In this hands-on role, you'll concept and write across multiple formats—campaign platforms, messaging frameworks, film scripts, headlines, customer stories, social content, and executive communications. You'll work closely with design, production, product marketing, and communications teams from ideation through execution, shaping how OpenAI communicates value to organizations ranging from startups to global enterprises.
Key responsibilities include: developing campaign platforms and messaging frameworks; translating technical products and business outcomes into clear, emotionally resonant stories; creating work that connects OpenAI's capabilities to meaningful business challenges; writing for business leaders, technical decision-makers, and developers; building flexible messaging systems across industries and channels; stewarding OpenAI's voice and tone; presenting creative ideas to cross-functional partners and senior stakeholders; and managing multiple complex projects with evolving inputs and compressed timelines.
You should have 10+ years of writing experience at creative agencies known for excellence and/or modern technology companies (both preferred). You're an exceptional writer and conceptual thinker with a portfolio of distinctive, integrated work. You have experience writing for B2B, enterprise, developer, or technically sophisticated audiences, and can make complex products understandable without losing meaning. You move fluidly between campaign concepts, messaging strategy, scripts, headlines, and long-form narratives, with deep fluency in voice, tone, rhythm, and storytelling.
You find compelling creative ideas in ambiguous briefs, collaborate well with designers and cross-functional partners, advocate for ambitious work while responding to constraints, operate autonomously, and balance creativity with the clarity and precision required for business audiences. Nice-to-haves include experience with enterprise technology, SaaS, developer platforms, customer storytelling, executive communications, editorial or documentary work, and familiarity with AI and the future of work.
The role is based in New York with a hybrid model (three days in-office per week). OpenAI offers relocation assistance.
