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Creative Director, Campaigns

Chime - New York, NY, United States - Hybrid - posted 2026-09-23

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Salary: USD 201,000 - 279,000 / annual

Chime, a fintech company, is seeking a Creative Director to lead the creative vision and strategy for integrated brand campaigns. This is an in-house creative leadership role on the Brand & Creative Marketing team. You will set the creative direction for campaigns spanning brand films and broadcast, social-first work, partnerships, activations, and always-on content. You will lead a small in-house team of art directors, designers, and copywriters, and direct external agencies, production companies, and partners. Key responsibilities include: - Setting and evolving the creative vision for the Chime brand and translating it into storytelling that drives awareness and consideration - Leading integrated campaigns end-to-end across brand film, broadcast, social, partnerships, activations, and owned channels - Championing bold ideas and making the case for them to marketing, product, and executive stakeholders - Building creative that travels across platforms—social-first thinking, talent collaborations, and shareable moments - Partnering with brand, growth, product marketing, and media leads to ensure campaigns hold up across the full funnel and align with business goals - Leading, mentoring, and growing the in-house creative team while setting quality standards - Running creative reviews and brainstorms that raise the level of ideas with clear direction and actionable feedback - Managing external creative agencies, production houses, and media/talent partners to the same standards - Adopting modern creative tools, including AI in concepting, iteration, and production - Staying sharp on member insights, category trends, and cultural landscape to inform the work The role is hybrid with four days per week in office (New York or San Francisco) and Fridays from home. Full-time employees receive bonus eligibility, competitive equity, and comprehensive benefits including health, financial, and wellness coverage, generous vacation, paid parental leave (up to 22 weeks for birthing parents, 12 weeks for non-birthing parents), and annual wellness stipend. REQUIREMENTS: - 8+ years in creative leadership, including at least 5 years leading brand-level work - Portfolio of consumer-facing campaigns demonstrating strategic problem, idea, and results - At least one brand platform you built or meaningfully shaped that changed how people saw a company - Experience in a creative agency environment and the craft standards that come with it - Work executed across multiple forms: brand film/broadcast (with agency and production partners), social-native work, and partnership/activation initiatives - Track record leading and developing a small in-house creative team and getting the best out of external partners - Fluency across the marketing funnel, including viewing lower-funnel work as a creative problem - Excellent communication and presentation skills; ability to sell ideas into skeptical rooms - Practical experience using AI tools in the creative process with a point of view on where they help and where they don't

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