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Confido is an AI operating system for consumer packaged goods (CPG) companies, unifying finance, accounting, sales, and operations. The company serves 250+ brands managing $20B+ in revenue and recently raised a $55M Series B.
You will be Confido's first creative brand hire and principal-level creative leader, reporting to the VP of Marketing and working closely with the founders. You will own the creative direction and brand identity for the entire company, taking a new strategy and identity from agency guidelines into a fully realized brand system with a distinct point of view.
Key responsibilities include:
- Serve as the creative voice in strategic discussions with founders and marketing leadership on brand positioning and storytelling
- Develop and evolve the brand identity across all customer and candidate touchpoints: website, product launches, sales decks, advertising, events, video, and in-product moments
- Translate customer outcomes and CPG industry insights into memorable campaigns and stories that resonate beyond typical software narratives
- Own all creative surfaces: confido.com, launches, sales materials, social, email, and product design moments
- Conceive and direct experiential moments including customer events, dinners, and booth experiences that embody the brand's commitment to "unreasonable hospitality"
- Build and lead a creative team across disciplines including illustration, motion design, photography, video production, 3D, presentation design, web development, and event fabrication
- Establish templates, intake processes, and asset libraries to enable your team's best work
- Partner closely with the product design team to ensure cohesive brand experience across all touchpoints
- Manage vendor relationships, production timelines, and creative budgets
Requirements:
- 8+ years of brand design, art direction, or creative direction experience (in-house, agency, or both), including time leading brand for a company or major client
- Strong storytelling ability; proven capacity to make complex, unglamorous concepts emotionally resonant
- Portfolio demonstrating a brand system you built or scaled, with work you can confidently present
- Discerning taste and ability to articulate the difference between good and world-class work
- Range across disciplines: identity, web, sales decks, events, and photography in the same week
- Hands-on craft proficiency in Figma with attention to detail (kerning, visual hierarchy, business impact)
- End-to-end ownership from concept through production, including vendor and budget management
- Comfort with ambiguity and speed; clear communication; ability to hold creative vision through feedback
Nice to have:
- Brand experience at B2B software or fintech companies known for design excellence
- Prior work with or for CPG brands
- Motion design and video editing skills
- Website design and building in no-code tools
- Experience leading designers or managing freelancers and agencies
- AI tools integrated into creative workflow as a multiplier
