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Sr. Content Designer

6sense - Bengaluru, KA, India - In-office - posted 2026-09-30

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6sense is seeking a Senior Content Designer to shape how users experience their product through words across screens, flows, and AI-driven conversations. You'll partner closely with Product, Design, Research, and AI/ML teams to craft clear, useful, on-brand content—from button labels and onboarding flows to multi-turn AI assistant exchanges. This role is ideal for someone who thinks in systems, writes with precision, and is energized by the shift toward conversational and AI-generated interfaces. Key Responsibilities: - Own content design end-to-end for a product area, from early sketches through shipped, measured experiences - Design conversational flows for chat-based and voice interfaces, including multi-turn dialogue, disambiguation, error recovery, and graceful fallback states - Write, test, and iterate on prompts and system instructions that shape AI-generated content, balancing tone, accuracy, brevity, and safety - Partner with ML/AI engineers to evaluate model outputs for voice, clarity, bias, and hallucination risk; build feedback loops for continuous improvement - Build and maintain content patterns, voice & tone guidelines, and a scalable content design system covering both static UI and dynamic/AI-generated content - Collaborate with PMs, designers, and researchers from discovery through delivery; represent the user's need for clarity in every product decision - Use qualitative research and quantitative metrics (task success, drop-off, CSAT, containment rate) to inform and defend content decisions - Review and elevate the work of other writers and designers; mentor junior content designers - Advocate for accessible, inclusive, plain-language content across the product 6sense offers health coverage, paid parental leave, generous PTO and holidays, quarterly self-care days, stock options, and access to LinkedIn Learning. The company emphasizes a growth mindset culture with wellness initiatives and ERG-hosted events. Requirements: - 5+ years of experience in content design, UX writing, or closely related field, with at least 1–2 years working on conversational or AI-driven surfaces - Conversational design experience: you've designed chatbot, voice assistant, or AI-agent flows and understand turn-taking, context handling, and failure states - Hands-on prompting/prompt engineering experience: you've written and refined prompts or system instructions for LLM-powered features and can discuss how prompt structure affects tone, reliability, and safety - Portfolio demonstrating strong craft in traditional UX writing AND at least one project involving conversational or generative AI content - Comfort working directly with AI/ML teams—reading model outputs critically, giving structured feedback, and iterating quickly - Strong systems thinking: ability to design a single string and a scalable pattern in the same day - Excellent editing skills and an ear for voice, tone, and plain language - Experience partnering cross-functionally in a fast-moving, ambiguous product environment - Familiarity with accessibility standards (WCAG) and inclusive writing practices - Experience with Figma, Ditto (or similar content design/collaboration platform), content-ops/localization platform, and LLM playground or console (Claude, ChatGPT, or similar) Nice to Have: - Experience building a conversational design system or AI content style guide from scratch - Familiarity with agentic or RAG-based product patterns, multi-modal AI experiences, or evaluation frameworks for generative content - Background in linguistics, taxonomy, or information architecture - Prior experience shipping AI features at a B2B SaaS or Martech/AI company

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