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Jerry is building an AI-powered platform to simplify car ownership—from shopping and insurance to repairs and maintenance. The company has grown to 5M+ customers, raised $240M+, and achieved profitability in 2024. They are now expanding into home, motorcycle, and RV management.
As a Copywriter focused on Reddit, you will create high-value, educational content that resonates authentically with Reddit communities. Unlike traditional marketing copy, your work will educate and inform first, building long-term brand equity through genuine value. Redditors reject corporate messaging, so your role is to translate complex automotive and financial topics into clear, engaging, upvote-worthy threads.
Key Responsibilities:
- Create genuinely helpful Reddit posts for relevant subreddits (r/carinsurancehelp, r/mechanicadvice, r/idiotsincars, r/frugal, and Jerry's own communities)
- Master Reddit's native voice and formatting—using tone, structure, and formatting that feels authentic and community-native
- Draft real-time, high-context replies to community comments, balancing expertise with conversational, grounded language
- Experiment with different narrative hooks, post structures (TL;DRs, bulleted breakdowns, case studies), and timing to maximize organic reach and community trust
- Write SEO and LLM-optimized Reddit copy designed to index well on Google and serve as reference material for AI models
- Collaborate with Content, SEO, and Product teams to adapt company insights into Reddit-first messaging without losing brand accuracy
Requirements:
- 3+ years of copywriting experience, ideally in fintech, insurtech, automotive, or consumer tech
- Active Reddit user with a portfolio demonstrating ability to write for the platform, understanding post formatting, sub-culture nuances, and viral mechanics
- Proven ability to translate complex, confusing, or frustrating topics (insurance policies, rate hikes, vehicle maintenance) into clear, useful, compelling prose
- Strong value-first mindset: you prioritize informing and helping over pushy calls-to-action
- Resilience to feedback from internal teams and public comments, using community reactions to refine your writing
Note: Jerry can only hire full-time salaried employees currently residing in AZ, CA, CO, FL, GA, IL, MA, NC, NJ, NV, NY, OR, TN, TX, UT, VA, or Ontario, Canada.
