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Copywriter

Genesy Ai - Barcelona, Spain - In-office

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Enginy AI is a Barcelona-based startup revolutionizing B2B sales and prospecting through AI-driven lead generation. The company recently raised €5 million in seed funding and is scaling toward Series A. You'll join the marketing team as a hands-on copywriter and content creator, working directly with the Marketing Manager and broader marketing team. This is an execution-focused role with significant variety and ownership from day one. You'll own multiple content streams and measure impact directly against business outcomes: content → engagement → traffic → MQLs → demos → pipeline. Key responsibilities: - Write converting copy across LinkedIn posts, social content, website copy, email campaigns, and ad creatives in a clear B2B SaaS voice - Plan, publish, and manage part of the LinkedIn and social media calendar, tracking impressions, engagement, follower growth, and traffic - Create visual content using AI-assisted design tools (Claude, Midjourney, Figma + AI plugins, Canva) including social graphics, carousels, one-pagers, and simple video/motion pieces - Support campaigns including landing pages, product launches, events, and growth initiatives - Learn the sales funnel (MQLs, demos, pipeline) and develop expertise in B2B SaaS marketing with mentorship from an experienced Marketing Manager The role emphasizes being a maker who publishes, measures, and improves—not a strategist who delegates. You'll connect your work to real business impact and develop a learning curve within a growing SaaS company. Requirements: - 1–4 years of experience in marketing, content, design, or copywriting (agency or in-house B2B SaaS experience is a plus but not required) - Portfolio required: demonstrate copy you've written and content you've designed; personal projects and grown social accounts count - Strong knowledge of LinkedIn and how B2B social content performs; ability to identify what makes a good post and why - Daily use of AI tools for both copy and design; ability to assess when output meets quality standards - Good visual taste, native Spanish fluency, and solid English writing (company's content language) - Execution mindset: organized, fast, reliable, and eager to learn how a SaaS company operates Nice to have: - Experience with short-form video or motion design - Basic analytics skills (LinkedIn analytics, GA4, or similar) - Experience posting for a brand account (not just personal)

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