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Lindblad Expeditions, a pioneer in expedition travel since 1966, is seeking a Coordinator for Trade Marketing to support B2B marketing initiatives for the travel advisor and agency channel. Reporting to the Director of Trade Marketing, this role is designed for a rising marketing professional with ambition to grow into an Associate Manager position.
You will work cross-functionally with trade marketing, sales, expeditions, B2C marketing, and trade advertising teams to execute sales-aligned marketing initiatives. Key responsibilities include:
**Consortia & Strategic Account Marketing Support:** Partner with sales to execute annual co-op marketing plans with consortia and strategic account partners (such as Virtuoso, Signature Travel Network, and Travel Leaders Group). Track milestones in Workfront, maintain the Trade Marketing Content Calendar, manage tactic execution including creative briefs, ensure approvals, and report on results.
**Trade Events & Trade Show Coordination:** Support planning and on-site execution of industry events and trade shows, including agenda development, transportation, booth setup, staffing, and shipping. Coordinate creation and distribution of trade marketing materials, develop lead generation strategies with proper tracking and reporting, and deliver post-event ROI analysis. With experience, take lead ownership of select events end-to-end.
**Educational Webinars:** Support planning and execution of Travel Advisor webinars including theme development, scheduling, and promotion. Prepare engaging presentations for advisor education and sales enablement. Coordinate with Exploration Leaders, Sales Leaders, and subject-matter experts as guest presenters. Manage logistics including speaker briefings, rehearsals, and technology setup. Track registrations, attendance, and engagement with detailed post-webinar reporting. Grow to independently lead webinar programs as skills develop.
**Social Media & Content Strategy:** Manage curation, scheduling, and execution of trade-facing social media content across LinkedIn, Facebook, and Instagram. Maintain the Trade Social Content Hub weekly, developing audience-specific copy and images aligned with marketing calendar and sales initiatives. Monitor trade engagement and build monthly performance reports.
**Administrative & Operational Duties:** Process and track trade marketing invoices, purchase orders, and budget allocations. Maintain internal tracking documents, campaign calendars, and deliverables dashboards. Compile post-campaign and post-event recap reports. Serve as cross-functional point of contact for multiple teams.
The hybrid schedule requires 3 days in the Seattle office (Tuesday–Thursday) and 2 days remote (Monday and Friday). Candidates must reside within reasonable commuting distance of the Seattle office.
**REQUIREMENTS:**
- BA/BS in Marketing, Business, or related field, or equivalent industry experience
- 2–3+ years of experience in B2B and/or B2C marketing, events, social media, or related field; B2B experience preferred; travel industry experience a plus
- Ability to work independently and collaboratively with demonstrated cross-functional capability
- Excellent organizational and project management skills, particularly in event planning and management
- Ability to multitask and meet deadlines in a fast-paced environment
- Demonstrated critical thinking skills and solutions-driven attitude
- Excellent oral and written communication skills to liaise with internal teams, external vendors, and partners
- Attention to detail, curiosity to solve problems, and focus on delivering high-quality experiences for Travel Advisors
- Proficient computer skills in Windows operating system, including Word, Excel, and PowerPoint
**PREFERRED QUALIFICATIONS:**
- Demonstrated success supporting or organizing trade shows, events, or advisor engagement programs
- Successful management of invoices and operational tasks
- Experience with Salesforce, HubSpot, Canva, social media platforms, or project management software (Asana, Monday.com, Workfront)
- Flexibility to travel and work outside regular business hours for on-site event support
- Passion for values-led marketing and corporate social responsibility
