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Content Marketing Lead

Patlytics - New York, NY, United States - In-office - posted 2026-09-30

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Patlytics is an AI-native patent intelligence platform backed by Google's Gradient Ventures, Next47, and 8VC. The company has raised $21 million in nine months and is trusted by Fortune 500 companies and leading law firms including Quinn Emanuel, Google, Koch Industries, Xerox, and Foley & Lardner. You will own Patlytics' external voice and content strategy across all channels: social media, PR, communications, thought leadership, customer stories, and campaigns. This role sits at the intersection of content, social, communications, and PR—not a traditional blog-and-whitepaper function, but rather building attention through sharp social content, strong executive voices, earned media, timely commentary, and compelling customer narratives. Key responsibilities include: - Owning content strategy and external voice across social, communications, PR, thought leadership, and editorial content - Managing Patlytics' social presence end-to-end (strategy, creation, publishing, engagement, performance) on LinkedIn and other priority channels - Building a recognizable social presence through POVs, product stories, customer moments, company news, short-form video, and creative campaigns - Developing and amplifying executive social and thought leadership with founders and leadership - Owning external communications and PR around product launches, funding, partnerships, customer wins, and company milestones - Building relationships with reporters, editors, podcasts, newsletters, analysts, and influential voices in technology, AI, legal, and business - Identifying stories, trends, and timely opportunities for Patlytics to enter conversations and earn attention - Developing Patlytics' broader messaging and narrative for consistency across all external channels - Creating high-impact content across social posts, video, customer stories, case studies, newsletters, campaigns, blogs, and events - Repurposing strong ideas and launches into multiple content pieces across channels - Developing rapid-response content around relevant AI, legal, patent, and technology news - Partnering with Growth on distribution, demand generation, and pipeline support, including SEO and AEO priorities - Maximizing conference and company event moments through coordinated content - Managing PR agencies, freelancers, creators, designers, and external resources - Measuring performance across social growth, engagement, share of voice, earned media, executive reach, organic discovery, target-account engagement, and influenced pipeline You'll work directly with the VP of Marketing, founders, executives, customers, Product, Sales, and the broader GTM team. Success is measured by establishing a distinctive external voice, building a repeatable content engine, growing social reach and engagement, developing recognizable executive voices, increasing earned media, and consistently participating in relevant industry conversations. REQUIREMENTS: - 5+ years of experience in content marketing, social, communications, PR, or a combination of these functions, ideally within B2B technology - Exceptional writing and editing skills across formats: social posts, executive bylines, customer stories, company announcements - Strong social instincts and understanding of what performs on LinkedIn and professional platforms; ability to make enterprise content interesting rather than corporate - Experience owning company social channels and developing executive thought leadership - Experience with PR and external communications, including media relations, launches, announcements, and proactive storytelling - Strong instincts around brand voice, messaging, and narrative - Experience working directly with founders or senior executives and translating their thinking into compelling external content - Ability to move fast: spot relevant conversations and ship smart, on-brand responses the same day - Strong creative instincts across copy, visual content, and short-form video (don't need to be a designer, but know what great creative looks like) - Experience marketing to sophisticated enterprise audiences where credibility and precision matter - Portfolio demonstrating range across social, campaigns, communications, thought leadership, and content - Based in New York or willing to relocate (in-office in NYC required) - AI-first mindset with deep integration of AI into monitoring conversations, research, ideation, creation, repurposing, and distribution NICE TO HAVE: - Background in legal tech, AI, enterprise SaaS, fintech, cybersecurity, or other technical/high-scrutiny industries - Existing relationships with technology, legal, AI, or business media - Experience building a company or founder social presence from the ground up - Experience creating or producing short-form video - Experience managing PR agencies or external communications partners - Early-stage experience where you built the function rather than inherited it

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