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ZNOHUB is a leading Ukrainian EdTech company and digital education platform specializing in preparation for the National Entrance Test (НМТ). Over five years, the platform has served 200,000+ students and now operates a team of ~100 people with proprietary technology, live classes, recorded lessons, study materials, practice tests, progress tracking, and student support.
As CEO, you will own the complete P&L and company strategy, taking full responsibility for commercial, financial, and operational results. Your mandate includes: formulating and executing growth strategy, translating it into annual and quarterly priorities, and allocating resources to achieve revenue, profitability, and business development targets.
Key responsibilities:
- Scale the core business by strengthening the ZNOHUB product through portfolio development, pricing optimization, marketing, sales, conversion, retention, and monetization.
- Build data-driven growth by creating a unified view of marketing, sales, and retention metrics—identifying customer acquisition sources, channel economics, conversion leaks, retention drivers, and high-potential products and segments.
- Identify and test new growth opportunities beyond НМТ prep, including products for younger students, international university support, and other educational services. Rapidly validate demand and unit economics, scaling winners and stopping underperformers.
- Evaluate and restructure the leadership team and management system, establishing clear accountability, decision rights, and a management cadence built on transparent goals, metrics, regular forecasting, and accountability—reducing founder dependency in daily operations.
Expected outcomes: Within 30 days, deep understanding of business model, product, team, finances, and customer journey with a written diagnostic. By 60 days, a focused growth plan with established priorities and a regular management rhythm. By 90 days, you are the clear executive leader, the founder is no longer the default decision-maker, and measurable improvements are visible. Within 6–12 months, core business grows to plan, marketing/sales/retention operate as one system, new directions are validated or scaled, and the company is ready for the next seasonal cycle independently.
Required experience: Track record managing a company or large business unit with real P&L responsibility and revenue/profitability growth. Deep expertise in marketing funnels, sales, conversion, retention, monetization, and unit economics. EdTech experience is a major plus; otherwise, digital B2C, subscriptions, marketplaces, or consumer products. Proven ability to manage senior leaders across product, marketing, sales, operations, finance, and people functions. Comfort with strategic thinking and hands-on execution. Experience in founder-led companies or close founder collaboration. Strong financial and analytical mindset (budgeting, forecasting, CAC, retention, cash flow, investment decisions). Experience in fast-changing or seasonal businesses. Fluent Ukrainian and strong English.
