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Salary: USD 89,000 - 111,000 / annual
Motive is a B2B SaaS platform that empowers operations teams at enterprises and mid-market companies to manage their fleets, drivers, vehicles, and equipment in a single system. The company serves nearly 100,000 customers across transportation, logistics, construction, energy, field service, manufacturing, and other industries.
As Campaign Operations Manager, you will own end-to-end digital marketing campaign execution to support Motive's go-to-market strategy. This is an individual contributor role focused on campaign delivery, marketing automation, and process optimization.
Key responsibilities include:
- Develop and execute integrated marketing campaigns, ABM initiatives, lifecycle marketing programs, and partner channel campaigns
- Build campaigns and emails in Marketo, manage audience segmentation, conduct A/B testing, and deploy campaigns
- Administer the marketing automation technology stack (Marketo, Salesforce) and support integration of new systems
- Track campaign KPIs, analyze performance data, and recommend optimizations
- Manage lead lifecycle processes, lead nurturing workflows, data quality, and automation
- Juggle multiple concurrent campaigns while maintaining quality and attention to detail
- Document processes, create templates, and share best practices across the marketing team
- Partner with channel managers, marketing ops colleagues, and cross-functional stakeholders on campaign strategy and execution timelines
You'll need 5+ years of hands-on campaign execution experience within a marketing operations function, with deep expertise in Marketo and Salesforce. Experience with Pendo, Zuddl, 6Sense, or AI automation tools is a plus. Strong organizational skills, attention to detail, independent project management, and excellent communication are essential.
