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Binance, the world's largest cryptocurrency exchange by trading volume and registered users, is seeking a Business Insight Lead for User Growth. You will own the strategy and execution of user growth initiatives across Binance's global ecosystem, serving 300+ million users in 100+ countries.
In this role, you will optimize user growth and marketing strategies based on deep analysis of the global ecosystem. You'll lead full-funnel user journey analysis across acquisition, activation, conversion, and retention stages. You will drive multi-channel user acquisition initiatives including KOL partnerships, paid advertising, SEO, referral programs, community engagement, and social channels.
Key responsibilities include setting up and tracking critical growth metrics (CAC, LTV, retention, conversion, viral coefficient), running rapid A/B tests to iterate growth models and improve user quality, and tailoring strategies for local markets with deep user insights. You'll collaborate cross-functionally across product, engineering, and regional teams to bring growth strategies to life.
Binance offers a flat organizational structure, a user-centric global culture, and a results-driven environment with significant autonomy. The role includes work-from-home flexibility, though arrangements may vary by business team needs.
REQUIREMENTS:
- 8+ years of experience in user growth, performance marketing, or digital marketing
- Global market experience across regions (MENA, LATAM, SEA, Africa, etc.)
- Strong data mindset with familiarity in growth tools and KPI tracking
- Internet, Web3, or fintech background preferred
- Bilingual English/Mandarin required to coordinate with overseas partners and stakeholders; additional languages a strong advantage
- Adaptable, entrepreneurial, and hands-on approach
