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GitLab is seeking a Business Development Representative (BDR) to join its growing Sales team. This is a 100% remote role based in the UK, Ireland, Germany, France, and the Netherlands.
In this position, you will lead initial outreach to targeted accounts, working closely with Field and Digital Marketing teams as well as Sales and Customer Success teams. You'll leverage creative marketing and sales tactics to prospect and engage with multiple buyer personas to introduce GitLab's AI-powered DevSecOps platform. Your primary responsibility is generating qualified meetings and pipeline for GitLab's Sales organization.
Key responsibilities include:
- Execute outbound prospecting initiatives to generate qualified meetings and pipeline in your assigned territory
- Generate New Logo opportunities and Growth opportunities on existing customer accounts
- Conduct high-level discovery conversations with target accounts to understand business needs and create Sales Accepted Opportunities (SAOs)
- Meet or exceed monthly and quarterly BDR-sourced SAO targets by consistently converting qualified prospects into opportunities
- Research and prioritize target accounts using business and industry knowledge to identify key players and develop tailored outreach strategies
- Execute multi-touch outreach cadence (call, email, social, etc.) using Outreach to maximize engagement and conversion rates
- Manage, track, and accurately report all prospecting activities and pipeline in Salesforce
- Collaborate with Field, Corporate, and Digital Marketing, Sales, and Customer Success teams to build targeted account lists and campaigns
- Attend regional marketing events to engage participants and drive qualified SAOs
- Document and continuously improve BDR processes in the GitLab handbook and mentor new BDR hires
GitLab provides extensive onboarding and training to equip you with necessary DevOps and GitLab knowledge. BDRs come from diverse backgrounds, and many have worked in closing roles or managed teams previously. This role offers a clear path for advancement to an Account Executive position within GitLab.
Requirements:
- Previous tech industry experience in an outbound sales development role (required)
- Positive and energetic phone skills, excellent listening skills, strong writing skills
- Ability to prioritize tasks, manage high volume of outreach, and consistently follow through on prospecting activities
- Proven experience taking initiative, persisting through setbacks, and independently driving projects to successful outcomes
- Alignment with GitLab values and working in accordance with those values
- Knowledge of business process, roles, and organizational structure
- Proficiency in Salesforce, Sales Navigator, and Outreach or similar prospecting and sequencing tools
- Ability to travel for events such as trainings, team offsites, and customer meetings
- Proficiency in English (required for effective communication)
