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Populix is a research-driven growth consultancy helping businesses, institutions, and government agencies understand consumers, stakeholders, and market opportunities. The company combines data, technology, and expertise to transform insights into actionable strategies, offering services from market research and policy research to campaign strategy, execution, and performance measurement. Populix also operates PopSurvey, a self-service online survey platform.
In this role, you will drive new business development for Populix's Singapore operations. You will own your sales pipeline end-to-end—from prospecting and pitching through negotiation, closing, and handover to delivery teams. Your focus will be client acquisition and relationship building across corporates, MNCs, agencies, consultancies, and other relevant organizations.
Key responsibilities include:
- Identifying and originating new business opportunities with full ownership of your sales pipeline
- Managing the complete sales cycle from prospecting through closing, with senior management support as needed
- Building and maintaining relationships with prospective clients across marketing, insights, strategy, and commercial functions, converting them into repeat business
- Collaborating with Populix's senior management and Indonesia-based research, panel, technology, and operations teams to understand client needs and develop tailored proposals and research solutions
- Actively prospecting and expanding Populix's network in Singapore through client meetings, industry events, referrals, and other business development channels
- Identifying and developing referral and channel partnerships to generate qualified leads
- Supporting the broader Singapore team in building Populix's visibility and credibility through events, thought leadership, and client-facing initiatives
This is a hands-on role suited for someone hungry to build, comfortable with ambiguity, and motivated by commercial outcomes, with the opportunity to take on greater responsibility as the Singapore business grows.
REQUIREMENTS:
- Bachelor's degree in any field (Master's degree is a plus)
- 3–7 years of relevant experience, ideally in business development, sales, market research, consulting, insights, advertising, media, or related fields
- Proven track record in B2B sales, lead generation, new client acquisition, or account management
- Highly commercial, proactive, and results-oriented with demonstrated ability to independently prospect, develop, and close opportunities
- Strong communication, presentation, pitching, negotiation, and stakeholder management skills
- Comfortable taking ownership of individual deals while working closely with senior management and regional teams
- Strong interpersonal skills and ability to build relationships across different organizational levels and with external stakeholders
- Fluent English (required); Mandarin proficiency is a plus
- Must be based in Singapore
