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Fresha is an AI-powered operating system for the global beauty and wellness industry. Recently achieving unicorn status with an $80M investment from KKR in May 2026, the company is now valued at $1B and has raised $285M total. Already profitable, Fresha operates globally across Europe, North America, the Middle East, and Asia Pacific, serving 130,000+ beauty and wellness businesses across 120 countries with over 1.5 billion appointments booked.
As a Business Development Manager based in Cyprus, you will drive Fresha's expansion across the island, reporting to the Business Development Team Lead in Madrid. You'll be 100% focused on identifying, prospecting, and closing new business partnerships to accelerate commercial growth. Your responsibilities include:
• Consistently achieve and exceed sales targets by driving new merchant acquisition across Limassol, Nicosia, Larnaca, Paphos, and surrounding areas
• Conduct targeted multi-touch outreach via phone, email, social media, and in-person visits to connect with key decision-makers
• Manage the complete sales process from lead generation and prospecting through product demos, negotiation, and closing
• Present and demonstrate Fresha's software and fintech solutions tailored to prospective partners' unique business needs
• Perform cost-benefit and needs analysis with potential partners to align software capabilities with their commercial goals
• Work closely with onboarding, product, and account management teams to ensure seamless partner transitions
• Gather market insights on local trends, competitors, and partner needs to inform regional strategy
• Serve as the primary commercial point of contact for new partners joining the Fresha ecosystem
This is a field-based/hybrid role offering a competitive salary plus uncapped commission structure where high performance is directly rewarded. You'll have full ownership of the Cyprus market, clear career progression paths into senior BD, leadership, or international sales roles, and the autonomy to manage your own territory, calendar, and sales pipeline.
REQUIREMENTS:
• Minimum 1+ years of solid B2B sales experience with a proven track record of consistently hitting or exceeding targets
• Background selling SaaS, online marketplaces, payment platforms, or fintech solutions (highly desirable)
• True hunter and relationship builder who enjoys prospecting, cold outreach, and closing new business
• Highly organised with strong time management skills; able to multitask, prioritise, and work independently in the field
• Naturally curious, eager to learn continuously, and passionate about tech and partner success
• Fluency in Greek and English (written and spoken) required; knowledge of Russian or other languages is a strong plus
• Prior experience in or strong passion for the beauty, wellness, and self-care industry
