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Fresha is an AI-powered operating system for the global beauty, wellness, and self-care industry. The platform connects and supports everything from hair salons and barber shops to spas, medspas, fitness studios, and health centers. Fresha is trusted by millions of consumers and businesses worldwide, with over 140,000 businesses and 450,000+ stylists and professionals using the platform, having processed over 1 billion appointments to date. The company is headquartered in London with 15 offices globally across North America, EMEA, and APAC.
Fresha operates a two-sided marketplace: consumers discover, book, and pay for beauty and wellness services at local businesses; simultaneously, beauty and wellness businesses and professionals use an integrated platform to manage their entire operation through intuitive business software and fintech solutions. The ecosystem includes bookings, point-of-sale, customer file management, marketing automation, loyalty programs, beauty product inventory management, and team management. The consumer marketplace creates new revenue opportunities for partner businesses through online bookings and automated marketing via mobile apps and integrations with leading tech brands like Instagram, Facebook, and Google.
You will report directly to the General Manager, Europe, and own the development of new business in the Greek market. You will be responsible for identifying and prioritizing significant commercial opportunities, building and managing a strong sales pipeline, and successfully converting opportunities into new partnerships. You will manage the entire sales cycle autonomously—from strategic prospecting and initial outreach through product demonstration, negotiation, and closing. You will work with business owners and senior decision-makers, understanding their commercial needs and presenting solutions that create real value. You will also play an active role in understanding the Greek market, identifying new growth opportunities, and providing market insights that can influence Fresha's future commercial strategy.
Key responsibilities include: owning new business development in Greece; strategic prospecting to identify and prioritize high-potential accounts and build relationships with owners and senior decision-makers via phone, email, social media, networking, and in-person meetings; managing complex sales opportunities from initial approach to closing; consultative selling that understands business needs, challenges, and goals, creating tailored proposals that demonstrate Fresha's value; negotiating with senior stakeholders, handling objections, and ensuring agreements that create value for both partners and Fresha; maintaining a well-organized, high-quality sales pipeline with accurate forecasting; consistently achieving and exceeding sales targets; performing needs and cost-benefit analysis with potential and existing partners; serving as the primary commercial contact for partners and developing long-term, high-value relationships; collaborating closely with Commercial, Marketing, Product, Operations, and other internal teams to ensure a smooth, high-level partner experience; developing deep knowledge of the Greek beauty, wellness, and self-care market, tracking trends and providing insights to support Fresha's growth strategy; and coaching and sharing knowledge, best practices, and commercial experience with more junior team members.
This is an exceptional opportunity for an experienced commercial professional who enjoys a fast-paced, dynamic, continuously evolving environment, works with a high degree of autonomy, embraces challenges, and wants to have meaningful impact on the growth of a global company.
REQUIREMENTS:
- 3–5+ years of proven experience in B2B sales, business development, or equivalent commercial roles, with a consistent track record of achieving and exceeding targets
- Deep understanding of the B2B sales cycle and ability to convert commercial opportunities into measurable results
- Experience in SaaS, online marketplaces, or payment platforms is particularly desirable
- Proactive, driven mindset with enjoyment of creating new business; ability to identify opportunities, build relationships with decision-makers, and convert interest into commercial partnerships
- Strategic thinking: ability to evaluate a market, prioritize accounts and opportunities, and focus time on activities with the highest commercial potential
- Commercial judgment and confidence to manage complex commercial discussions, understand different stakeholder needs, and create solutions that deliver value to both sides
- Comfort with high autonomy and full ownership of results, from creating commercial strategy to closing deals
- Ability to build trust with business owners, founders, and senior decision-makers and manage senior-level discussions effectively
- Disciplined pipeline management with ability to use data and commercial insights to forecast results, identify risks, and prioritize key opportunities
- Excellent Greek language skills and very good English language skills, with ability to communicate confidently with both Greek partners and international teams
- Experience in the beauty, wellness, self-care, or related B2B markets is a significant advantage
- Fresha values passion and growth potential equally with specific skills and experience; strong commercial mindset, growth orientation, and belief in ability to make meaningful impact are encouraged even if not all requirements are met
