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PSD Citywide is a leading provider of Enterprise Asset Management, maintenance management, and planning solutions for local, First Nations, and regional governments across North America. The company transforms how government organizations achieve success and build sustainable futures through cutting-edge SaaS software and expert advisory services.
The Business Development Manager will identify, develop, and qualify new business opportunities across the government technology market in Canada and the United States. This role focuses on building strategic relationships with municipalities and government organizations, understanding their business and technology priorities, and creating qualified opportunities for the sales team.
Key responsibilities include:
**Market & Account Development:** Develop and lead business development strategies for assigned markets aligned with company growth objectives. Establish market priorities, target segments, and account selection criteria. Conduct research into municipalities and government organizations to identify strategic accounts and expansion opportunities. Develop understanding of government priorities, procurement processes, and market developments. Identify key stakeholders across planning, permitting, building, technology, and digital transformation functions. Establish account prioritization frameworks and monitor market trends and competitive activity.
**Pipeline Generation:** Lead outbound business development strategies across target accounts. Drive qualified sales pipeline development through targeted prospecting, strategic outreach, relationship development, campaigns, and industry engagement. Guide prospect engagement across phone, email, LinkedIn, industry events, and networking. Develop and maintain relationships with key government stakeholders throughout longer public-sector buying cycles. Establish qualification standards and ensure qualified opportunities are effectively transitioned to Regional Sales Managers with full context and account insights. Monitor pipeline development and maintain direct involvement in strategic accounts and complex initiatives.
**Cross-Functional Collaboration:** Partner with Regional Sales Managers to align business development priorities with regional sales strategies and revenue objectives. Coordinate with Marketing on targeted campaigns, events, content initiatives, and market development programs. Establish clear processes for lead handoffs, opportunity qualification, and feedback. Communicate market intelligence, customer needs, and competitive insights to inform strategy. Evaluate campaign effectiveness and represent business development in cross-functional planning discussions.
**Product & Market Expertise:** Develop strong understanding of the company's SaaS platform, core capabilities, use cases, and competitive differentiation. Build market knowledge across planning, permitting, building approvals, land management, and digital government environments. Stay informed on GovTech, AI, municipal technology, and public-sector modernization. Translate product, market, and customer insights into actionable recommendations. Support development of repeatable messaging and market-specific engagement strategies.
**Performance Management:** Own business development performance against activity, pipeline generation, qualification, and conversion targets. Establish reporting practices providing visibility into market coverage, prospecting effectiveness, and pipeline health. Review performance regularly, identify trends and gaps, and implement corrective actions. Develop and refine business development processes, playbooks, and best practices. Ensure CRM data accuracy and completeness. Provide regular updates to Sales Leadership on performance, opportunities, and risks.
This is a full-time hybrid position based in London, Ontario, with occasional travel to the office required. The successful candidate must reside in Ontario.
**Requirements:**
- 5+ years of experience in business development, sales development, sales, or account development
- Experience within SaaS, enterprise technology, GovTech, civic technology, or public-sector technology (preferred)
- Experience engaging municipalities, government organizations, or other public-sector customers
- Strong understanding of government procurement processes, stakeholder structures, and longer sales cycles
- Demonstrated experience generating new business opportunities through outbound prospecting and relationship development
- Strong research skills and ability to translate account and market information into relevant business conversations
- Strong verbal and written communication skills, with ability to engage both senior decision-makers and operational stakeholders
- Experience working with CRM and sales engagement platforms
- Demonstrated ability to work toward activity, pipeline, or opportunity targets
- Experience in planning, permitting, building approvals, GIS, land management, regulatory technology, or municipal software (asset)
