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Fresha is the leading AI-powered operating system for the global beauty and wellness industry. The company recently secured an $80M growth investment from KKR in May 2026, reaching unicorn status at a $1B valuation with $285M in total funding raised. Already profitable, Fresha operates at global scale with offices across Europe, North America, the Middle East, and Asia Pacific. The platform is trusted by 130,000+ beauty and wellness businesses across 120 countries, with over 1.5 billion appointments booked to date.
As a Business Development Executive based in Zagreb, you will report directly to the General Manager of Europe and work closely with the wider Commercial team. Your primary responsibility is to identify, engage, and win new partners while driving new business growth across your market. You will take full ownership of your territory and play a key role in expanding Fresha's presence in the region.
Key responsibilities include:
- Driving new business by consistently achieving sales targets through proactive outreach via phone, email, social media, and face-to-face meetings
- Managing the complete sales cycle from prospecting through close, including product demos and commercial negotiations
- Conducting needs analysis and cost-benefit assessments to understand partner goals and position Fresha's solutions effectively
- Serving as the key commercial point of contact throughout the partner journey
- Collaborating with internal teams to ensure seamless partner experiences and maintaining accurate CRM records
- Sharing market insights, feedback on industry trends, and identifying new business opportunities
This role offers significant autonomy—you will manage your own pipeline, prioritize opportunities, and build relationships in the way that works best for your market while receiving support from the wider Commercial team. You'll have the opportunity to build a market, not just a pipeline, with visible impact on revenue and Fresha's European expansion.
Requirements:
- 1–2 years of B2B sales experience with a strong track record of achieving targets and driving new business
- Proactive relationship builder with a "hunter mentality" who enjoys prospecting and creating opportunities
- Fluency in Croatian and English (additional language is a bonus)
- Experience in SaaS, online marketplaces, or payments is highly desirable
- Highly organized with the ability to manage multiple priorities effectively
- Naturally curious with a strong desire to learn, develop, and grow
