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Salary: USD 90,000 - 115,000 / annual
Via Transportation is the global leader in transportation technology, powering data-driven transit networks for hundreds of agency partners worldwide. The company is launching AI Labs, a new high-growth vertical combining Via's global scale with cutting-edge artificial intelligence to build next-generation software for cities and automate complex systems.
As Business Development Associate Principal for AI Labs, you will operate at the intersection of marketing and sales to drive growth of this new vertical. You will own research and outreach strategies to generate meaningful engagement with top prospects and customers, facilitating partnerships that bring equitable transit solutions to communities and AI-powered solutions to the public sector.
Key responsibilities include:
- Building pipeline for AI Labs by identifying and engaging target accounts in the public sector
- Conducting deep-dive research on accounts and individuals to create comprehensive buying committee maps and informed account plans
- Leading multi-channel outreach campaigns across email, phone, and LinkedIn to articulate the value of Via's AI solutions
- Facilitating meetings, providing demos, qualifying leads, and closing deals as appropriate
- Maintaining and optimizing sales tools within the CRM and marketing tech stack to ensure data accuracy and process scalability
- Collaborating with commercial teams to align outreach efforts with broader sales goals and regional growth strategies
This role is tasked with building a book of business for a fast-growing new vertical and shaping the team's approach to helping cities develop new AI solutions.
Requirements:
- Minimum 3-4 years of experience in B2B marketing, account-based marketing, or sales development (BDR/SDR) roles
- Analytical mindset with ability to use campaign data to identify what's working and pivot strategy
- Proficiency in CRM and marketing automation tools to manage high volumes of outreach and research
- Clear, concise communicator capable of writing professional outreach and explaining complex AI solutions simply
- Hunger to learn about AI, automation opportunities in the public sector, and the Via buying audience, with proven ability to implement feedback quickly
- Resilient team player who enjoys building relationships over time and remains undeterred by setbacks
