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Persona is a configurable identity verification platform serving leading companies like Reddit and OpenAI. The platform helps businesses verify individuals and organizations in a digital-first world, addressing challenges around fraud prevention, regulatory compliance, and security.
As Brand Writer, you will be Persona's first dedicated brand writer, sitting within the Brand Design Studio. You'll help shape brand narratives and communications across all company touchpoints—from GTM campaigns and events to internal people brand and employee programs. This is a foundational role where you'll help create the playbook rather than inherit one, with a rebrand underway offering immediate impact opportunity.
Key responsibilities include:
- Develop brand-level communications across websites, campaigns, product launches, events, video, social channels, and internal storytelling
- Partner with brand designers, content marketing, and cross-functional teams from brief through execution, shaping concepts rather than just adding copy
- Translate technically complex subjects (identity, fraud, compliance, security) into engaging narratives for non-expert audiences
- Collaborate with GTM teams to refine brand voice across diverse audiences: customers, end-users, developers, candidates, and employees
- Evolve voice and tone guidelines through shipped work, creating practical learnings that empower other teams
- Provide writing feedback to partners across the company and raise overall quality standards
- Identify unassigned opportunities—moments and formats where writing should exist but doesn't yet
- Build a culture of feedback and collaboration among designers, cross-functional partners, and executives
Requirements:
- 6+ years of professional writing experience with a portfolio demonstrating evolution from brief to concept to final execution
- Ability to write with personality and perspective about serious subjects while maintaining credibility
- Demonstrated experience writing across multiple mediums and audiences, showing how voice adapts to different channels
- Experience helping shape a brand voice from the ground up (not inheriting a finished one)
- Self-direction across multiple work streams in fast-moving environments with strong cross-functional communication skills
- Collaborative, cross-functional approach; comfort working in-room with design and marketing teams, ideating and iterating
- Genuine curiosity about how things work, customer problems, and communication of complex ideas
Nice to haves:
- Both agency and in-house experience
- Writing experience for regulated, trust-sensitive, or safety-adjacent subjects
- Employer brand, recruiting, or internal communications background
