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Anysphere, maker of Cursor (an AI-native code editor), is seeking a Brand Paid Media Manager to lead top-of-funnel brand awareness campaigns at scale. This role blends strategic planning with hands-on execution across television, podcasts, out-of-home, streaming audio/video, and emerging channels.
You will own the full media lifecycle: developing brand media strategy, planning and budgeting across channels, identifying high-impact audiences and cultural moments, managing relationships with media agencies and publishers, and leading media buying and negotiations. You'll partner closely with creative, brand, and product marketing teams to develop campaigns that resonate with technical and business audiences, translating strategy into clear creative briefs and channel plans.
A key responsibility is building rigorous measurement frameworks to connect brand activity to awareness, consideration, demand, and growth. You'll design and execute testing plans across markets, audiences, and media mix; conduct brand-lift studies and incrementality analysis; and use geographic experiments and media mix modeling to evaluate campaign impact.
You'll monitor campaign performance in real-time, surface insights, adjust investment based on results, and communicate findings clearly to cross-functional partners and leadership. The role requires staying current on shifts in media consumption, advertising technology, and emerging brand opportunities.
Ideal candidates have experience planning and buying brand media across multiple channels, managing meaningful budgets, strong knowledge of media planning fundamentals (reach, frequency, audience composition, market selection), and direct experience with media partners and publishers. You should be confident negotiating placements and pricing, have strong creative judgment, and be comfortable with data analysis, dashboards, and performance models. Experience with brand measurement methodologies, B2B/technology marketing, and developer-focused products is valued. The role operates in a fast-moving, flat organization where ownership and initiative are essential.
About Anysphere
AI / Data / Infrastructure — maker of Cursor, an AI-native code editor for software developers.
