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Gusto is seeking a Brand & Motion Designer to join its in-house creative studio. The company handles payroll, health insurance, 401(k)s, and HR for over 500,000 small businesses, and is building a creative team to define how Gusto looks, feels, and moves across all brand touchpoints.
In this senior individual contributor role, you will own creative work from concept through final delivery across product launches, brand campaigns, customer education, events, and digital channels. You'll design and evolve brand systems including motion guidelines, templates, and guardrails that enable the broader organization to produce consistently on-brand work. A key responsibility is integrating motion as a foundational part of the brand design process, establishing animation principles and patterns that extend the visual identity into dynamic formats.
You'll direct and evaluate AI-generated creative work, setting standards for what's on-brand and ensuring quality. You'll use AI tools to compress the distance between concept and execution, exploring more territory and iterating faster while maintaining the highest quality bar. You'll partner closely with creatives and cross-functional teams across marketing, product, and growth, building repeatable templates and workflows that enable faster turnaround without sacrificing quality.
The role requires 6+ years of experience in brand design, visual design, and motion work in in-house studios, agencies, or content teams. You should have a strong portfolio demonstrating robust design skills, creative thinking, brand identity work, and motion design. You'll be a hands-on maker who loves the craft, takes ownership of creative output, and can make confident judgment calls about typography, composition, color, and motion. You should be comfortable with AI tools and able to direct them effectively, understanding when generated output is right for the brand and when it needs refinement.
Gusto offers competitive base pay, benefits, and equity (RSUs) for all full-time employees. The company has teams in Denver, San Francisco, and New York, with hybrid work arrangements available.
