SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Wolt is a delivery platform operating in 500+ cities across 30 countries, now part of the DoorDash family. This is a new, high-visibility role owning brand and mid-funnel paid media strategy and execution for Israel, while contributing to global media strategy across Wolt's international markets.
You will be the single accountable individual for total media value in Israel, reporting directly to the Global Head of Media in Amsterdam with a strong dotted line to the Head of Marketing Israel in Tel Aviv. You'll work as an extension of the local marketing team and partner closely with Performance Marketing to ensure full-funnel orchestration and alignment.
Day-to-day responsibilities include:
- Creating annual full-funnel media strategy in partnership with the Performance Marketing team
- Planning and executing paid media campaigns across all channels (TV, OOH, Paid Social, etc.)
- Briefing external media agencies and internal digital teams, integrating inputs into one unified plan
- Evaluating campaign performance against commercial and marketing goals, reporting results to global and local leadership
- Managing global media projects including frameworks, toolkits, tests, and experiments
Success is measured by impact on business outcomes (customer acquisition and engagement), brand metrics (consideration and top-of-mind awareness), and media quality (reach, frequency, viewability, attention rates).
You'll be part of a 13-strong international team of brand media experts, with direct exposure to senior leadership across Wolt and DoorDash. This role offers the opportunity to drive strategy for one of Wolt's most strategically important markets while shaping global media practices.
Requirements:
- Relevant experience in brand paid media; experience in Israel is essential
- Proven track record managing seven-figure above-the-line media budgets
- Direct experience managing all digital and offline media channels
- Working knowledge of platforms and tools such as Meta, DV360, etc.
- Recent working experience with MMM, incrementality experiments, and attribution
- Fluent in both English and Hebrew
