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Coins.ph is the most established crypto brand in the Philippines with over 18 million users. The company is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and holds both Virtual Currency and Electronic Money Issuer licenses—the first crypto-based company in Asia to achieve this dual regulatory status.
As Brand Marketing Manager, you will develop and execute the go-to-market brand strategy for Coins.ph's brand and products. You'll own the brand marketing budget, including oversight of existing spend, business cases for incremental investment, and impact reporting. Your responsibilities include leading brand campaign development and coordination across targeted strategies, messaging, audiences, channels, and cross-functional teams.
You will lead brand positioning work (voice, positioning, messaging) and develop a complementary channel strategy to continuously raise awareness and consideration. The role involves building and growing a crypto-focused brand to drive product awareness, familiarity, and usage. You'll identify and establish brand awareness through targeted, well-researched sponsorships and partnerships. Regular collaboration with growth, design, product, and creative teams will be essential to gain buy-in on brand marketing strategies.
The culture emphasizes meaningful cross-functional collaboration, scalable growth with expansion opportunities beyond APAC, and a data-driven approach to converting bright ideas into meaningful impact.
REQUIREMENTS:
- 3–5+ years of brand marketing experience
- Track record of spearheading brand launches and marketing campaigns that drove significant business results
- Demonstrated ability to build relationships with key stakeholders and influence at all levels
- Strong creative narrative and storytelling skills to position Coins.ph as a crypto and finance leader in the Philippines and Southeast Asia
- Appetite to experiment with non-traditional marketing tactics, backed by testing, measurement, and optimization of scalable programs
- Proven track record of delivering results and ability to manage a portfolio and make strategic choices to maximize impact
- Project management and prioritization skills; ability to manage multiple projects at different stages
- Self-starter with ability to work with high urgency and entrepreneurial spirit
- Exceptional project and time management skills
- Strong execution, communication, and strategic thinking; business savvy and opportunity-seeking mindset
- Ability to anticipate and resolve issues based on sound business judgment
