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Salary: USD 146,000 - 225,000 / annual
Affirm is seeking a Brand Marketing Manager to own campaign strategy and execution that shifts perception and drives measurable demand for the company's buy-now-pay-later platform. You will report to the Brand & Communications team and serve as the strategic lead for brand and partner marketing campaigns, translating business priorities and consumer insights into integrated campaigns.
Key responsibilities include: owning campaign strategy and architecture for priority brand moments and merchant partnerships; driving early strategic thinking and leading brief development across Partner Marketing, Product Marketing, Creative, Social, Paid, and Communications teams; setting campaign go-to-market strategy and investment priorities; building a learning culture by defining what works and creating reusable frameworks; and owning brand measurement and reporting to track performance against business KPIs.
You will work in a matrixed marketing organization, influencing cross-functional partners and ensuring alignment across teams. The role requires translating business goals and audience insights into clear briefs and recommendations that shape how Affirm invests in campaigns. You'll review creative work, advise on tradeoffs, and maintain brand health tracking and campaign reporting.
The ideal candidate has 8-10 years of brand marketing or integrated marketing experience, with a track record of managing full campaigns from strategy through launch at both agency and in-house settings. You should be a creative thinker and problem solver who can brief and manage creative teams effectively. Experience with brand awareness, equity, and differentiation through data and consumer insight is essential. You're comfortable in complex organizations, use data to develop clear points of view, and stay collaborative. Fintech or financial services experience is a plus.
