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Salary: USD 160,000 - 210,000 / annual
TRM Labs is seeking a Brand Growth Marketing Manager to expand the company's talent brand reach and community presence. This hands-on individual contributor role sits at the intersection of growth marketing, channel strategy, and community activation, working to ensure TRM's talent brand reaches the right audiences at the right time.
You will partner closely with TRM's Talent Brand Storyteller to bring content to life across social channels, events, partnerships, and technical communities. Key responsibilities include:
- Execute talent brand campaigns across organic and paid social, events, partnerships, and community channels
- Partner with Talent and Marketing teams to adapt and distribute content across channels most likely to reach priority talent segments
- Coordinate TRM's presence at conferences and events, including speaking submissions, sponsorships, promotional materials, and logistics
- Build relationships with technical communities, professional networks, universities, and other talent partners
- Produce and host community programs, including meetups, panels, and virtual events
- Manage paid campaigns and sponsorships across LinkedIn, newsletters, and relevant technical communities
- Track campaign performance, community engagement, and talent pipeline influence; use insights to recommend improvements
- Identify and test new channels and programs to expand TRM's reach with priority talent segments
TRM Labs provides AI-powered intelligence solutions helping public and private sector agencies investigate and disrupt crime. The company is Series C-funded ($220M total) and headquartered in San Francisco with distributed operations across Los Angeles, New York, Washington D.C., London, and Singapore.
The role operates with a minimum 4-hour overlap with EST business hours in an async-first environment. TRM emphasizes high ownership, speed, and craft—shipping from idea to published content in days, iterating within one week, and maintaining high quality standards.
REQUIREMENTS:
- 3–6 years of experience in growth marketing, community marketing, employer brand, events, or related field
- Experience executing campaigns across social, community, event, or partnership channels
- Strong project management skills and ability to manage multiple initiatives from planning through execution
- Experience supporting events, sponsorships, meetups, or community programs
- Familiarity with paid social and digital distribution, particularly LinkedIn
- Strong written communication and ability to adapt content across different channels
- Comfortable using data to evaluate performance and improve campaigns
- High ownership and resourcefulness with ability to move quickly in high-growth environment
- Experience engaging engineering or technical audiences (strong plus)
- Experience using AI tools and agents to accelerate workflows while maintaining quality
