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Salary: USD 153,000 - 269,000 / annual
Figma is seeking a Brand Events Manager to own the strategy and execution of brand-focused events ranging from intimate gatherings to large-scale activations. You will sit within the Experiential Marketing team and work closely with brand, creative, and communications to create meaningful brand experiences that resonate with the Figma community.
Key responsibilities include:
- Develop and execute brand events aligned with Figma's broader brand and marketing objectives
- Lead end-to-end production of Figma-owned brand events, including concept development, creative direction, vendor management, on-site execution, and post-event analysis
- Collaborate with the brand creative team to develop compelling event identities, spatial design concepts, and experiential elements that bring the Figma brand to life
- Develop and manage relationships with external production agencies, venue partners, and experiential design firms
- Track and report on event performance metrics, connecting brand events to awareness, sentiment, and affinity goals
- Grow and scale the Brand Events team
This is a full-time role that can be held from one of Figma's US hubs (San Francisco or New York) or remotely within the United States.
Requirements:
- 10+ years of experience in event marketing, experiential marketing, or brand activations, ideally at a high-growth technology company or creative agency
- Extensive experience managing the full event lifecycle — from strategic planning and creative concepting through production, on-site execution, and post-event measurement
- Skilled at working with creative teams and external agencies to develop spatial design concepts, visual identities, and experiential elements for events
- Experience growing and managing teams
Added plus:
- Experience using Figma
