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Salary: USD 150,000 - 200,000 / annual
Traversal is an AI Site Reliability Engineer (AI SRE) platform for enterprises, autonomously understanding and reasoning across complex production environments to diagnose, fix, and prevent incidents. The company is backed by Sequoia Capital, Kleiner Perkins, and other top-tier investors, with a team including researchers from MIT, Harvard, Berkeley, Columbia, and Cornell, plus operators from Google, Meta, Datadog, and ServiceNow.
As the first internal Brand Designer, you will shape how Traversal presents itself visually across all touchpoints: social media, product launches, sales materials, events, out-of-home campaigns, swag, and more. This is a multidisciplinary role ideal for someone with exceptional visual craft who wants to work across many design areas rather than specialize in one lane.
Key responsibilities include:
- Bringing the Traversal brand to life across digital and physical touchpoints, from product launches and social media to sales collateral and physical brand experiences
- Designing high-quality sales and marketing collateral (decks, one-pagers, case studies, templates)
- Creating compelling social content across formats (graphics, carousels, product visuals, motion, video)
- Designing creative for physical and out-of-home experiences (trade show booths, signage, swag, billboards, subway ads)
- Evolving Traversal's visual identity while building systems, templates, and guidelines for consistency
- Experimenting with and building generative AI tools and workflows to increase speed, quality, and scale of brand work
- Managing fast-moving creative projects and priorities in partnership with Marketing, Sales, and other teams
- Contributing ideas beyond visual design to shape campaigns, activations, and creative brand strategies
The role is fully in-office, 5 days a week, near Madison Square Park in New York. You'll work in a collaborative, hard-working culture focused on building the future of AI-powered software maintenance.
REQUIREMENTS:
- 3–5 years of experience in brand, visual, or multidisciplinary design, ideally at a high-growth technology company, startup, or creative agency
- Strong portfolio demonstrating excellent visual craft and brand judgment, including exceptional attention to typography, hierarchy, composition, and detail; ability to turn loosely defined ideas into polished work
- Fluency with Figma, Adobe Creative Suite, and Google Slides, with flexibility to bring preferred tools and workflows
- Deep expertise in a few areas of brand design, paired with versatility and curiosity to take on unfamiliar formats and learn quickly
- Experience across some combination of social, presentations, marketing collateral, events, out-of-home, and physical brand experiences
- Experience incorporating product UI, screenshots, and recordings into compelling brand and social content, with ability to create lightweight motion and simple video
- Comfort managing multiple projects and deadlines in a fast-moving environment, with interest in using and building generative AI tools to scale creative work
NICE TO HAVE:
- Experience contributing to broader brand marketing initiatives (integrated campaigns, brand activations, partnerships)
- Strong instincts for social media and ideas for distinctive, culturally relevant brand presence
- Copywriting or messaging experience, particularly developing creative concepts combining words and visuals
- Deeper motion design, animation, or video editing experience
- Web design experience within an established brand system
- Industry experience in AI, infrastructure, developer tools, cloud, observability, cybersecurity, or enterprise software
