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BlaBlaCar is the world's leading community-based travel app with 27 million members annually across 21 countries, operating a two-sided marketplace for carpooling and bus travel. The company has 800 employees across 5 global offices, with 30% working fully remote.
You will join a lean, senior, craft-obsessed in-house Brand Design team reporting to the Brand Design Lead. This is an ownable, end-to-end role for a designer with a strong point of view who can defend creative decisions and elevate the brand at every touchpoint.
Key Responsibilities:
- Own brand projects from brief through production-ready execution across campaigns and the brand refresh system
- Evolve the brand system tastefully, extending and refining visual language (typography, color, layout, illustration, motion) to maintain consistency and distinctiveness at scale
- Transform strategy into craft, sweating every detail: typography, composition, grid, consistency
- Design in motion, bringing the system to life with animation and motion design across social, video, and digital surfaces
- Integrate AI and emerging tools purposefully into the design process, using them to serve the work rather than letting tools drive ideas
- Partner across stakeholders (Marketing, Local Markets, Product) at all levels, presenting and aligning work
- Maintain brand guidelines, components, and assets; push new formats and references beyond existing playbooks
Internal stakeholders include Growth Team, Local Markets (France & Brazil), Product Design, Brand Strategy, and specialist freelancers.
Requirements:
- 5 to 8 years in brand or creative design (in-house or agency) with a concept-led, systems-driven portfolio and strong visual point of view carried through to finished execution
- Design obsession: follow studios, designers, and trends; articulate why work is good with taste for restraint and addition
- Expert in Figma and strong across Adobe suite (including After Effects and motion design); strong command of typography, layout systems, color, illustration, and motion (composition, color, pacing)
- Fluent with AI-assisted design workflows and curious about emerging tools, with judgment to serve the brand
- Runs work from concept to production independently on projects of increasing complexity
- Full fluency in English is mandatory
- The posting encourages applications from candidates who don't meet 100% of qualifications if they can articulate why they'd still be a great fit
