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Lovable is a no-code/low-code platform that enables anyone—from solopreneurs to Fortune 100 teams—to build software and web applications at unprecedented speed. The company is at the forefront of generative AI-driven software creation, with hundreds of millions of monthly visits to Lovable-built applications and rapidly growing enterprise adoption.
This is a newly created Brand Designer role focused on leveraging generative AI as the primary production method for all brand work. You will shape how the world perceives and experiences Lovable across all touchpoints—campaigns, social media, events, partnerships, and marketing collateral.
Key responsibilities include:
- Evolving Lovable's visual identity and ensuring consistency across all brand channels
- Building and maintaining a visual system optimized for AI execution: style references, fine-tuned models (LoRAs), prompt libraries, and dynamic guidelines that go beyond static design documents
- Directing and reviewing AI-generated creative output at volume, serving as the judgment and quality-control layer
- Establishing brand guidelines and systems that scale in an AI-native production model
- Collaborating closely with a dedicated Brand Engineer who builds the tooling infrastructure to enable your vision at scale
- Executing hands-on creative work when needed—from LinkedIn carousels to event signage
- Setting the creative quality bar and taste standards across the organization
You will have significant autonomy in defining this role, as it has no precedent at Lovable or elsewhere. The position requires strong design taste, deep fluency with generative AI tools (image, video, and emerging modalities), and experience building scalable brand systems. Technical range is valued: prompt engineering, scripting, automation, and custom tool-building will accelerate your impact. You should be comfortable with ambiguity and excited by the opportunity to pioneer AI-native brand production at scale.
